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A sales consultant in Pakistan who builds a sales system, not a pep talk
Junaid Tariq and the SEOnumber1 team work as your sales consultant in Pakistan and for overseas buyers: we map how deals actually happen, fix the weak stages and give your team the process, tools and habits to sell without depending on one person. After 18+ years in digital marketing, we also fix the lead flow that feeds sales.
By Junaid Tariq Reviewed October 2026
- Sales process, CRM, playbooks and training under one roof
- Marketing and sales treated as one pipeline
- Clients selling in Pakistan, the Gulf, the UK, the USA and beyond
Starting points for sales consulting
Sales problems look similar from the outside: not enough deals, deals that take too long, a team that misses targets. The causes differ.
Sometimes the leads are poor. Sometimes the qualification is loose and the team spends its time on the wrong buyers. Sometimes the process exists only in the owner's head, and everyone else improvises. Sometimes the people are capable but untrained, or the CRM is a graveyard of old notes.
Our consultancy begins with diagnosis. We interview the people who sell, read recent wins and losses, check the pipeline data and look at where leads come from. Only then do we recommend what to change. The advice might be a lighter process than you expected, or a blunt note that the offer needs work before any sales method will help.
We are unusual in having both sides of the funnel. We have generated 50K+ leads, managed over $20M in ad spend and served 500+ clients, which means we understand why leads arrive in the state they do. Our digital marketing consultancy and lead generation agency services handle the front of the funnel when you need them.
All Sales Consultancy services
Pick the service that matches your goal. Each page explains scope, process and what you receive.
B2B Sales Consulting
Consulting that maps and redesigns your B2B sales process, from ideal customer profile and qualification to proposals, handoffs and pipeline reviews.
See details →Sales Team Training
Practical sales training using your own products, deals and objections, with role-play, call review and manager coaching to make new habits last.
See details →Sales Playbooks & Scripts
Sales playbooks and scripts written from your own calls and deals, covering outreach, discovery, objections, proposals and follow-up in the languages your buyers use.
See details →CRM Implementation for Sales Teams
Sales-led CRM implementation covering platform choice, pipeline design, data migration, automation and rep training so the system is actually used.
See details →Pipeline & Lead Qualification Management
Clear lead definitions, qualification rules, pipeline stages and weekly reviews that give sales and marketing one honest set of numbers.
See details →Sales Strategy Consulting
Sales strategy consulting that defines your target customers, offer, channels and targets in one written plan, tested against your real won and lost deals.
See details →Sales Process Design
Sales process design that defines your pipeline stages, rules, handoffs and follow-up standards, so deals move in a way your whole team can see and measure.
See details →Sales Funnel Optimization
Sales funnel optimization that finds the stage where leads and deals drop out, then fixes response, qualification, follow-up and tracking one cycle at a time.
See details →Outbound Sales & Cold Calling
Outbound sales & cold calling support with target lists, call scripts, objection handling, coaching and weekly reporting, built for B2B and export teams.
See details →Key Account Management
Key account management that ranks your top customers, maps decision makers, builds account plans and sets review routines to retain and grow them.
See details →Pricing & Offer Strategy
Pricing & offer strategy that tests price points, packages, terms and quote layout against buyer value and margin, with a written discount policy.
See details →Sales Automation & AI
Sales automation & AI setup covering lead routing, follow-up sequences, alerts, AI-drafted notes and automated reporting, with human review built in.
See details →Export Sales Consulting
Export sales consulting for Pakistani manufacturers and traders: market selection, buyer research, trust material, outreach and a pipeline built for long export cycles.
See details →Sales KPI Dashboards & Reporting
Sales KPI dashboards & reporting that turn CRM and spreadsheet data into a weekly view of pipeline, conversion, cycle length and forecast, with written definitions.
See details →Why trust Junaid with this work
On Sales Consultancy Services, marketing advice is only worth following when it comes from someone who has run it. This is the track record behind the service.
Hands-on experience
18+ years in search and paid media, with 500+ clients served across 48 countries and over $20M in ad spend managed. That experience applies directly to Sales Consultancy Services.
Certified expertise
Google Ads and Analytics certified, Google Blue and Green Belt certified, Facebook Blueprint Foundations trained and six Harvard certificates. Applied to Sales Consultancy Services work.
Recognised work
National Level Award Winner in Digital Marketing, who also developed SEO course material for the DigiSkills programme. See the full profile.
Transparent by default
Written scope before work starts, no guaranteed rankings and ad and analytics accounts that stay in your name. Client feedback is on the reviews page.
Sales consulting services
The core areas of work. Your plan may use one, or all of them in sequence.
Process and strategy
Mapping, redesigning and documenting the sales process for business buyers. See B2B sales consulting.
People and skills
Practical training with role-play, call review and manager coaching, described under sales team training.
Messaging and scripts
Written guidance for outreach, discovery, objections and proposals in sales playbooks and scripts.
Systems
Choosing, configuring and launching a CRM your team will use, in CRM implementation for sales teams.
Pipeline discipline
Lead definitions, stages and weekly reviews, described in pipeline and lead qualification management.
Strategy for new markets
Positioning and outreach plans for selling into the Gulf, UK, US and Europe from Pakistan.
Talk to Junaid about Sales Consultancy Services
Send your name and number. We reply on WhatsApp with what we would do first. Free, no obligation.
Typical clients and sectors
A Lahore software house with brilliant developers and one overworked sales lead.
A Karachi distribution business whose salespeople each use a different notebook.
And with founders of new companies, who are often selling themselves and need to learn what works before they hire.
In that case marketing and website conversion carry more weight, and our ecommerce marketing consulting fits better.
Four phases of a sales engagement
Four phases, with decisions at the end of each.
- DiagnoseInterviews, pipeline analysis, win and loss review and a look at lead sources. You receive a short findings report.
- DesignWe define the ideal customer, qualification rules, stages, roles, metrics and tools. You approve the design before anything is built.
- Build and trainPlaybooks, templates, CRM configuration and training sessions are delivered in the order that gives the earliest benefit.
- Run and refineWeekly pipeline reviews, monthly reports and adjustments as the data comes in. We reduce our involvement as your managers take over.
Deliverables across the practice
Specific items depend on the service mix.
- Findings reportA plain-language summary of what is working, what is not and the evidence.
- Ideal customer profileWritten criteria for target companies and buyer roles, built from your own customers.
- Sales process documentStages, definitions, required actions and handoffs on one or two pages.
- Playbook and templatesOutreach, discovery, proposal and follow-up material in your language and tone.
- CRM blueprint and configurationFields, stages, automations and reports designed around the process.
- Training programmeWorkshops, practice material and call review criteria.
- Metrics dashboardThe small set of numbers that show pipeline health and forecast.
- Review rhythmA meeting schedule with agendas, so improvement continues.
Platforms and methods we work with
We use your tools where we can and recommend new ones only when needed.
Area | Examples | Role |
|---|---|---|
CRM | HubSpot, Zoho CRM, Pipedrive, Salesforce | Pipeline records, tasks, reporting |
Outreach | Email, LinkedIn, phone, WhatsApp Business | Contacting and following up with prospects |
Qualification methods | BANT-style and MEDDIC-style questions, adapted | Sorting real opportunities from interest |
Analytics | GA4, Looker Studio, spreadsheets | Source and conversion reporting |
Meetings and calls | Google Meet, Zoom, call recording where lawful | Practice, review and coaching |
Documents | Shared drives and wikis | Playbooks, scripts and version control |
Retainer, project or hybrid: cost drivers
We work on a fixed-scope project, a monthly advisory arrangement, or a combination: a project to set up the system followed by lighter monthly support.
Cost depends on the size of your team, the number of products and markets, how much data needs cleaning, whether we also deliver training and CRM work and how often you want us in the room.
We prefer to quote in writing after a discovery call, with scope and deliverables listed so you can compare it with other proposals. We do not publish rates because two projects with the same title can differ widely in effort.
If you want more structured marketing support, see our digital marketing packages.
Proof by method: how we show improvement
Before changing anything we record a baseline from your CRM or spreadsheets: lead response time, conversion between stages, sales cycle length, win rate and average deal size.
Every few weeks we compare the numbers with the baseline and explain movements, including those that went the wrong way.
Sales results depend on your product, your market and your people, so we cannot promise a revenue increase. What we promise is a clear process, transparent measurement and advice that does not flatter.
You can see how we document work in our case studies, and read the guide to building a sales process from scratch to judge our thinking before you call.
Mistakes we see in sales operations
Extra people multiply the confusion. The second is buying a CRM before deciding what the stages mean.
The third is rewarding closed revenue only, which pushes reps to discount and ignore customers who would buy later at a fair price.
It feels safe until that person is ill, leaves or simply runs out of hours.
We help distribute those relationships, document the history of each account and set up a handover habit, so the customer knows several people at your company and the company knows the customer.
Calls made and emails sent are easy to count. They tell you little unless they connect to opportunities created and deals moved. We replace activity worship with a short list of progress measures.
Selling from Pakistan, and into it
Some sell inside Pakistan, where relationships, phone calls, WhatsApp and in-person visits dominate, and where payment terms and trust are negotiated carefully.
Our base in Gulberg III, Lahore, gives overlap with UK and Gulf business hours and with US mornings.
The article on why US businesses outsource digital marketing to Pakistan explains why remote teams work, and outsourcing to Pakistan covers our delivery model.
Industries where sales consulting helps most
The strongest fit is complex or considered sales: software and SaaS, manufacturing and wholesale, professional services, education, healthcare groups and real estate.
Relevant pages include marketing for B2B companies and marketing for wholesalers.
What clients say
Verbatim reviews from our Google profile.
“I must say Junaid Tariq is the best Digital Marketer with multiple expertise in his field. Truly world class in every sense.”
“Sir Junaid Tariq is such a great human being and always motivate me to work hard and achieve life goals.”
“Best person for digital marketing, has complete knowledge at expert level. Highly recommend to every business owner.”
- 18+ years in SEO, paid media and web development
- Google Ads and Analytics certified; Google Blue and Green Belt certified
- National Level Award Winner in Digital Marketing
Questions to ask any sales consultant
Use these with us or with anyone else you are considering. A good provider answers them plainly.
- Have you worked in sales processes like mine?Specific examples of similar sales cycles, deal sizes and buyer types, with the lessons rather than just names.
- Will you look at real calls and pipeline data?Yes. Advice should come from your call recordings, CRM stages and lost-deal reasons.
- What changes in the first 90 days?A small number of process changes, such as lead response time, follow-up cadence and qualification questions.
- How is success measured?Conversion between stages, response time and revenue per lead, agreed at the start.
- What do you need from the team?Time with managers and reps, access to the CRM and a named owner for the changes.
Frequently asked questions
Straight answers before you get in touch.
What does a sales consultant in Pakistan do?
A sales consultant studies how your company finds and closes customers, then improves the process, the tools and the skills of your team. That can include pipeline design, qualification, scripts, CRM set-up and training. We also advise on lead sources, since sales results depend on what the team receives.
Is sales consulting the same as outsourced sales?
No. Outsourced sales means someone else does the selling. Consulting means we improve how your own people sell. Where you want lead sourcing or outreach done for you, our lead generation team handles that separately.
How do I know whether I need process, training or a CRM first?
Usually process comes first, then tools, then training. Without a defined process a CRM holds confusion, and training teaches skills without a clear way to apply them. The diagnosis stage tells you which gap is biggest.
Do you work with companies that sell outside Pakistan?
Yes. Many clients sell to buyers in the USA, UK, UAE, Saudi Arabia, Canada, Australia and Europe. We help with positioning, outreach, trust material and follow-up routines.
Can you promise more sales?
No honest consultant can. We can improve process, speed of response and qualification, which tend to help. Final results depend on your product, price, market and team follow-through.
How long does an engagement take?
A diagnosis and design can take a few weeks. Building tools and training takes longer, and the run-and-refine stage typically continues for a few months. We set expectations in the written scope.
Do you sign NDAs?
Yes. We understand that sales data, pricing and customer lists are sensitive. We can sign your NDA before accessing records, and we limit access to what the project needs.
How do I begin?
Send a note through the contact page with a short description of what you sell, who buys and where deals stall. We will reply with questions and a suggested first step.
Ready to build a sales process that scales past you?
Book a consultation. Tell us how deals move today, and we will say where we would start.
- Free audit and honest recommendations, no obligation
- Direct access to the expert, no junior hand-offs
- Reply within minutes on WhatsApp during business hours