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Ten engagements showing how structured content, entity work and trusted publications earned citations in AI assistants and Google AI Overviews.
By Junaid Tariq Reviewed October 2026
They reward pages that answer questions directly, use clear structure, include schema and are supported by consistent entity information and trustworthy mentions elsewhere.
The case studies below show how those ingredients were combined for ecommerce, legal and other businesses.
Traffic from AI assistants is still small relative to classic search for many sites, so results are shown as both absolute numbers and share of traffic. Measurement is also imperfect, because assistants do not always pass clean referrers.
Each summary lists the starting position, what we changed and what happened.
What we did: Brand entity establishment, FAQ and Product schema across 400+ product pages, editorial outreach to 22 niche publications and Google AI Overview optimisation for 180 product queries.
What we did: 60 guides restructured into question-and-answer format, FAQ and LegalService schema and publication on 18 AI-crawled legal directories.
What we did: MedicalProcedure schema, 'what is it, how does it work, who qualifies' content blocks, a MedicalBusiness Google Business Profile and E-E-A-T signals.
What we did: 64 'best software for use case' pages, comparison schema, review profiles with 340+ reviews and a Wikipedia-format entity page.
What we did: Market reports moved from PDF to HTML with LocalBusiness and Dataset schema, 48 area Q&A pages and quarterly data syndicated to 12 local outlets.
What we did: 120 'how to become a' career guides, course schema with accreditation markup and a verified Wikipedia entity.
What we did: Weekly mortgage-rate pages with FinancialProduct schema, expert-source publishing on financial media and regulator registration in structured data.
What we did: LodgingBusiness schema for amenities and room types, features on 14 AI-crawled travel publications and Google Business Profile optimisation.
What we did: Specifications moved from PDF to structured HTML with Product and TechArticle schema, a 180-page technical glossary and 22 trade-publication guest articles.
What we did: Person schema with registered credentials, research citations with DOI links, publication on 9 health platforms and plan schema.
For definitions and differences, read AEO vs GEO vs LLM vs SEO vs local SEO vs PPC and AI SEO versus traditional SEO.
For help applying it, see our AI consultant and SEO agency pages, and the SEO ranking case studies for classic search results.
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If this topic is on your list, these pages cover the neighbouring questions in more detail.
Straight answers before you get in touch.
Answer engine optimisation: making your content the clear, citable answer to a question for search engines and AI assistants.
No. We can improve the signals that make citation likely, but we cannot control the models.
Through referral sources, landing page patterns and brand search lifts, noting that attribution is incomplete.
It builds on SEO fundamentals with extra emphasis on structure and entities.
By testing real questions in AI tools and tracking whether and how your brand is cited. The tools are new, so methods are still maturing.
Tell us your goal and we will point you to the right page and the right first step.