E-commerce retailROAS lifted from 1.4x to 6.2x on the same £18,000 monthly budget
Starting position: Barely breaking even after cost of goods; broad match keywords competing with each other, no negative lists, 34% of products missing from auctions because of feed issues. What we did: SKU-level Shopping restructure, 1,200+ feed errors fixed, an 800-keyword negative list, Target ROAS bidding, Dynamic Search Ads and 14 ad-copy variants tested over 60 days.
- ROAS 1.4x to 6.2x
- CPA down 68%
- Paid search revenue up 312%
- Results in 90 days
Private hospital240 specialist appointments a month
Starting position: No conversion tracking, broad match on generic terms, no call tracking and a £12 CPC; £9,000 a month produced 18 bookings. What we did: Ad groups for 12 specialties, 10km radius targeting, call extensions and booking-page conversion tracking.
- 240 appointments a month
- Cost per lead from £498 to £37.50
- Wasted impressions down 84%
- Results in 6 weeks
B2B SaaSTrial acquisition cost cut from $680 to $94
Starting position: One broad campaign for every company size, no audience segmentation, bidding on competitor terms and no remarketing. What we did: Separate SMB and enterprise campaigns, intent-based keyword layering, RLSA audiences, three competitor conquest campaigns with dedicated landing pages and landing-page CRO.
- Trial CAC $680 to $94
- Trial signups up 340%
- Results in 8 weeks
Luxury travel agency5x more bookings at lower ad spend
Starting position: Luxury packages shown to bargain hunters, no device bid adjustments, no seasonal scheduling and mismatched landing pages. What we did: Income-based audience layering, luxury keyword clusters, seasonal bid modifiers and dynamic ad copy matched to destination pages.
- Bookings from 6 to 31 a month
- Spend down from £14,000 to £8,000
- ROAS 1.9x to 8.1x
- Results in 4 months
Hajj and Umrah operatorPackage enquiries tripled in peak season
Starting position: Flat £6,000 monthly budget that missed Ramadan and pre-Hajj windows, English-only ads and no package-specific landing pages. What we did: Peak-season budget scaling, ads in English, Urdu and Arabic and separate campaigns for Economy, Business and VIP packages.
- Enquiries up 3x
- Peak ROAS 9.4x
- Cost per lead from £94 to £45
- Urdu ads converted 3.4x better than English-only
Aesthetics clinicMonthly revenue up 280%
Starting position: All treatments in one £4,500 campaign, no remarketing and no negative keywords. What we did: A separate campaign per treatment, exact and phrase match for high-intent terms, a remarketing list and seasonal promotions.
- Revenue up 280%
- Cost per booking down 59%
- ROAS 7.8x
- Results in 3 months
Industrial manufacturer120 B2B enquiries a month from zero
Starting position: Relied on trade shows and word of mouth and was losing contracts to online-first competitors. What we did: Product-line Search campaigns, industry-specific negatives, quote-request conversion tracking and remarketing for long B2B cycles.
- 120 leads a month within 3 months
- Cost per lead £42
- ROAS 11.2x
- Average contract value £28,000
Wholesale supplier78% less wasted spend and double the dealer applications
Starting position: Consumer keywords such as 'buy cheap' attracted retail buyers; 78% of clicks came from the wrong audience. What we did: B2B-only keyword strategy, consumer-intent exclusion lists and dedicated dealer-application landing pages.
- Wasted spend down 78%
- Dealer applications from 8 to 18 a month
- ROAS 5.6x
- Results in 6 weeks
12-branch retail chain4,800 in-store visits a month
Starting position: One national campaign, no location-specific ads, no store-visit tracking and budget split evenly across branches. What we did: Location campaigns with radius targeting, store-visit conversion tracking and budget moved to the top branches.
- 4,800 store visits a month
- CPC down 61%
- ROAS 4.9x
- Results in 2 months
Independent esthetician studioRevenue up 220%
Starting position: Ads were showing 40km away while clients 2km away were missed, so 80% of traffic came from outside the catchment. What we did: Radius cut to 5km, service landing pages, Google Business Profile optimisation, a review campaign and repeat-booking remarketing.
- Revenue up 220%
- Bookings from 4 to 26 a month
- CPC from £9.40 to £2.80
- 38 new Google reviews
- Results in 60 days
Pakistan
USA
Canada
UK
Dubai
Australia
Germany