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PPC consultant in Pakistan who treats your ad budget like his own
Account audits, restructuring and ongoing strategy for Google Ads, Performance Max, Meta and LinkedIn, led by a certified expert who has managed over $20 million in ad spend.
By Junaid Tariq · Reviewed October 2026
- Direct work with Junaid, no junior hand-offs
- 18+ years, 500+ clients, 48 countries
- Free first consultation on WhatsApp
Junaid Tariq, consultantThe right moment to bring in a PPC consultant
A PPC consultant is the right hire when you already run ads and are not sure they are working, when your agency reports clicks but not customers, or when you want an independent second opinion before increasing budget. It is also useful when you are starting from zero and want the structure built correctly the first time.
Paid search is unforgiving of small mistakes. A broad match keyword with no negatives, a conversion action that counts page views as leads, or a landing page that does not match the ad promise can waste thousands before anyone notices. Junaid has managed more than $20 million across Google Ads, Meta and other platforms and holds Google Ads certification, so those patterns are familiar.
Flexible ways to engage a PPC consultant
Pick the model that matches how hands-on you want us to be.
Engagement | Format | What you get |
|---|---|---|
Strategy session | One-off | A prioritised plan you can hand to your team |
Monthly retainer | Ongoing | Advice, review and reporting each month |
Audit and roadmap | Project | Findings, fixes ranked by impact and a timeline |
Team training | Workshop | Your staff learn to run it in-house |
Why a paid media consultant should be someone you can verify
You should be able to check every claim on this page. Here is what is on the record.
18+ years in the field
$20M+ in ad spend managed across Google, Meta and LinkedIn.
Credentials
Google Ads and Analytics certified.
Recognised in the industry
National Level Award Winner in Digital Marketing, with awards and recognition shown on the About page.
Transparent by default
Advice is documented, scope is written, and you keep ownership of every account. Client feedback is published verbatim on the reviews page.
Paid media consulting: market differences
Consulting is most valuable when it prevents expensive mistakes. Pair it with managed PPC if you want hands-on execution.
In Pakistan
- Audit for waste in broad match and location settings
- Set up call and WhatsApp tracking
- Plan around festive and seasonal demand
- Build simple, testable account structures
In international markets
- Focus on conversion value and lifetime value
- Review ad policies for regulated products
- Align landing pages with each country’s buyers
- Consider server-side tracking where consent limits data
PPC consulting scope
Account audit
Structure, keywords, search terms, bidding, tracking and landing pages reviewed line by line.
Conversion tracking
Calls, forms and WhatsApp clicks measured accurately in Google Ads and GA4.
ROAS and CPA targets
Realistic goals based on margins, sales cycle and competition.
Team coaching
Training for in-house marketers on optimisation routines.
A PPC audit that finds wasted spend
If conversions are wrong, bid strategies optimise toward the wrong outcome.
Next we review the structure: whether campaigns separate brand from non-brand, whether ad groups are tight enough for relevant ads and whether budgets are spread across the right themes.
Many accounts have a click problem that is actually a page problem, so recommendations often include changes to forms, calls to action and speed.
Examples are in our Google Ads case studies, where several accounts improved on the same or lower spend.
Consultant or managed service
If you prefer someone to run the account day to day, our PPC advertising agency and PPC packages cover fixed-scope management.
Businesses in Lahore can also see our PPC expert in Lahore page, and manufacturers and exporters in Sialkot our PPC expert in Sialkot page.
For healthcare, see dental PPC as an example of a full campaign plan.
Your PPC advisory sessions
A clear path from first call to measurable results.
- Discovery callWe discuss your business, customers, current marketing and goals.
- Audit and reportFindings with priorities and expected impact.
- Fix and restructureRebuild tracking and campaigns, or guide your team.
- Review and adjustMonthly review of results against the agreed targets.
Common mistakes we fix in Google Ads accounts
Campaigns use broad match without enough negatives and spend on irrelevant searches. Conversion tracking counts every page view or button click equally.
Location settings include people merely interested in a region instead of people in it.
Smart bidding is switched on before the account has any reliable conversion data.
A consultant review typically pays for itself within the first month, because wasted spend falls and good keywords receive more budget.
Consultant or agency for PPC?
Neither is better in every case. This is how to choose.
A consultant fits when
- You have a team that can execute
- You want senior advice, not account management
- You need a second opinion or a roadmap
- Budget is tight but expertise matters
An agency fits when
- You want everything done for you
- You need many specialists at once
- You have no internal marketer
- Volume of work is high and steady
Quick PPC maths before you speak to anyone
Enter your own click cost and conversion rates. Defaults are examples.
Estimates use the numbers you enter. They are planning aids, not forecasts or guarantees.
What clients say
Verbatim reviews from our Google profile.
“The team's attention to detail and creativity turned our outdated site into a modern, user-friendly experience.”
“From PPC and SEO to social media and email marketing, they managed everything seamlessly.”
“Best mentor and leader — I have learnt a lot under his guidance. He is the best digital marketer in the true sense.”
Frequently asked questions
Straight answers before you get in touch.
How much should I spend on Google Ads in Pakistan?
Enough to collect meaningful data. Local services can start at around $500 a month, while competitive categories often need several thousand. We recommend a budget after reviewing your market.
Do you take a percentage of ad spend?
No markup is applied. You pay the platforms directly and own your accounts.
Can you audit my current campaigns?
Yes. Share view access and we will send a written audit with the fixes ordered by impact.
What is the difference between PPC and SEO?
PPC buys visibility immediately and stops when spend stops. SEO takes longer and compounds. Many businesses use both, as explained in performance versus digital marketing.
Will you take over my existing ad account?
We audit it first. Most accounts have recoverable waste. You keep ownership throughout.
Related pages
Keep exploring: services, locations and guides connected to “PPC Consultant in Pakistan”.
Book a strategy call with Junaid
Share your site and your goal. You get a clear first recommendation, not a sales script.
- Free audit and honest recommendations, no obligation
- Direct access to the expert, no junior hand-offs
- Reply within minutes on WhatsApp during business hours