Pakistan
USA
Canada
UK
Dubai
Australia
Germany
- Home
- Services
- Sales Consultancy Services
- B2B Sales Consulting
B2B sales consulting that makes your pipeline predictable
Our B2B sales consulting reviews how your company finds, qualifies and closes business buyers, then redesigns the weak parts of that process. It suits exporters, software firms, manufacturers and service companies whose sales depend on a few people, a few referrals or a founder who cannot be everywhere.
By Junaid Tariq Reviewed October 2026
- Sales process mapped from first contact to signed deal
- Ideal customer profile and account list built from your own wins
- Outbound and inbound handled as one system, not two projects
The usual reasons B2B sales stalls
B2B deals are slow, involve several people and depend on trust. When revenue stops growing, the cause is usually not effort.
It is that selling lives in the heads of one or two people. Leads arrive from referrals and trade contacts, follow-up is irregular, proposals are written from scratch, and nobody can say why a deal was lost. Growth then depends on the founder's calendar.
Consulting turns that private skill into a process other people can run. We study your recent wins and losses, the way enquiries are handled, the sales cycle and the buyers involved. Then we design stages, entry and exit rules, qualification questions and follow-up habits that suit your product and your market.
We bring the marketing side too. With 18+ years in digital marketing, 50K+ leads generated and 500+ clients served, we know where B2B leads come from and why so many are poor. That is how sales consulting and lead generation fit together: one supplies the buyers, the other turns them into customers. The wider sales consultancy services page shows the full range.
Work included in the engagement
Scope is tuned to your team size and sales cycle.
- Win and loss reviewAnalysis of recent closed deals and lost opportunities to see which buyers, sources and promises actually led to sales.
- Ideal customer profileA written description of the companies and roles you should pursue, and those you should refuse.
- Sales process designStages from first contact to handover, each with entry criteria, required actions and an owner.
- Qualification frameworkQuestions that separate real opportunities from polite interest, adapted from standard methods to your situation.
- Outbound and inbound planWhich accounts to contact, through which channels, with what message, and how marketing leads reach sales.
- Proposal and pricing disciplineTemplates, approval rules and ways to handle discount pressure without improvising.
- Forecast and review rhythmA weekly pipeline review and a simple forecast the owner can trust.
Why trust Junaid with this work
On B2B Sales Consulting, marketing advice is only worth following when it comes from someone who has run it. This is the track record behind the service.
Hands-on experience
18+ years in search and paid media, with 500+ clients served across 48 countries and over $20M in ad spend managed. That experience applies directly to B2B Sales Consulting.
Certified expertise
Google Ads and Analytics certified, Google Blue and Green Belt certified, Facebook Blueprint Foundations trained and six Harvard certificates. Applied to B2B Sales Consulting work.
Recognised work
National Level Award Winner in Digital Marketing, who also developed SEO course material for the DigiSkills programme. See the full profile.
Transparent by default
Written scope before work starts, no guaranteed rankings and ad and analytics accounts that stay in your name. Client feedback is on the reviews page.
The consulting path
Typical stages for a B2B engagement.
- DiagnosisInterviews with owners, sales staff and, where possible, customers. We read CRM data, emails and proposals.
- Pipeline mapWe draw the sales process as it really happens, with drop-off points and handoffs marked.
- DesignTogether we decide stages, qualification rules, roles and metrics, and agree what to start first.
- ToolingWe configure or advise on your CRM, templates and reporting. Heavier set-up links to CRM implementation for sales teams.
- EnablementPlaybooks and short training sessions, drawing on sales playbooks and scripts and sales team training.
- ReviewPipeline reviews at set intervals, to see what has changed and what to fix next.
Talk to Junaid about B2B Sales Consulting
Send your name and number. We reply on WhatsApp with what we would do first. Free, no obligation.
Symptoms, causes and fixes in B2B selling
A quick diagnostic.
Symptom | Likely cause | What we change |
|---|---|---|
Plenty of enquiries, few deals | Weak qualification | Qualification questions and disqualify rules |
Deals stall after proposal | No decision-maker access or unclear next step | Mutual action plans and stakeholder mapping |
Revenue depends on the founder | Process is undocumented | Stage definitions, playbook, shared CRM |
Leads from marketing ignored | No handoff agreement | Lead definitions and response-time rules |
Price pressure | Value not established early | Discovery questions and proposal structure |
Forecasts always miss | Stages based on hope, not evidence | Exit criteria for each stage |
Selling to Gulf, UK and US buyers from Pakistan
Buyers in the USA, UK, UAE and Saudi Arabia want proof that a distant supplier is dependable: references, clear contracts, delivery timelines and quick communication.
We help you build a trust package, tidy the website's credibility signals and prepare answers for the questions overseas buyers ask first.
We design routines that fit Lahore hours but respect buyers' mornings, and we set rules for response times so enquiries are not left overnight.
For manufacturers and exporters we also connect outbound work with marketing for manufacturers, and for software companies with marketing for SaaS and software companies.
Qualification, the part most teams skip
A qualified B2B opportunity has four things: a real problem, a person with authority or influence, a route to budget and a reason to act within a sensible time.
We help you decide the few questions your sellers must be able to answer before a deal moves forward, and the honest rule for dropping one.
A salesperson who chases every enquiry spends days on buyers who will never sign. Clear disqualification is not rude.
It lets the team give proper attention to the buyers who can actually move, and it makes marketing sources comparable by lead quality instead of lead count.
Our service on pipeline and lead qualification management goes deeper on this.
Scope and quote drivers for sales projects
We scope after a discovery call. These matter most.
Sales cycle length
Short cycles allow faster tests. Long enterprise cycles need patience and stakeholder planning.
Team size
One founder-seller is a different project from a team of eight with a manager.
Current data
A tidy CRM speeds diagnosis. Scattered spreadsheets and chat threads add cleanup.
Markets served
Domestic, regional or multi-country selling changes messaging and channels.
Support depth
One design sprint, or monthly coaching through several quarters.
Tool changes
Moving to a new CRM adds configuration and migration work.
Companies that should not buy B2B sales consulting
If the real issue is that your offer is not competitive, we will say so.
We also decline projects where the aim is to pressure buyers or misstate capabilities.
We control the quality of the diagnosis, the clarity of the system and the support to apply it. Market demand, your capacity and your people's follow-through decide the rest.
Working alongside marketing
We sit in on both sides: reviewing the website for buyer questions that are not answered, the forms that collect too little or too much, and the speed at which leads are contacted.
Marketing agrees to deliver leads that meet a written definition. Sales agrees to contact them within a set time and to report back on outcomes.
Proof by method: measuring sales improvement
We agree a short list of measures at the start: qualified opportunities created, stage-to-stage conversion, sales cycle length, win rate and average deal size.
If your data is thin we start recording properly so conclusions are not guessed.
They also record decisions, so new staff understand why the process looks the way it does.
Read more about B2B sales funnel stages and metrics and B2B lead generation strategies that work in Pakistan.
To discuss your situation, contact us.
What clients say
Verbatim reviews from our Google profile.
“I must say Junaid Tariq is the best Digital Marketer with multiple expertise in his field. Truly world class in every sense.”
“Sir Junaid Tariq is such a great human being and always motivate me to work hard and achieve life goals.”
“Best person for digital marketing, has complete knowledge at expert level. Highly recommend to every business owner.”
- 18+ years in SEO, paid media and web development
- Google Ads and Analytics certified; Google Blue and Green Belt certified
- National Level Award Winner in Digital Marketing
Frequently asked questions
Straight answers before you get in touch.
How is B2B sales consulting different from sales training?
Consulting designs the process: stages, targets, qualification and metrics. Training teaches people the skills to run it. Many companies need both, in that order. Our sales team training service covers the second part.
Do you sell on our behalf?
No. We build the system and coach your people. Your team keeps the relationships. Where you also need lead sourcing, our lead generation team can supply it separately.
Can you help if we have no CRM?
Yes. We can start with a simple pipeline in a spreadsheet and move to a CRM once the stages are agreed. Choosing tools before processes is a common and expensive mistake.
Is this suitable for a small company with two salespeople?
Often it is ideal, because habits are easier to set in a small team. The plan will be lighter and focused on qualification, follow-up and a weekly review.
Do you work with companies selling abroad from Pakistan?
Yes. We help with positioning, trust material, outreach and response routines for buyers in the USA, UK, UAE, Saudi Arabia, Canada, Australia and Europe.
What do you need to see first?
Examples of recent wins and losses, your current price list or proposal template, how leads arrive and any CRM export. We can start with less and fill gaps in discovery.
Want a sales process that does not depend on one person?
Tell us how deals reach you today and where they stall. We will explain what a consulting engagement would change.
- Free audit and honest recommendations, no obligation
- Direct access to the expert, no junior hand-offs
- Reply within minutes on WhatsApp during business hours