Pakistan
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Australia
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Twenty-one Facebook and Instagram campaigns showing audience ideas, creative approaches and the outcomes they produced.
By Junaid Tariq Reviewed October 2026
The best campaigns combine tight audiences with creative that matches the moment, such as event timing, seasonal needs or life changes. The examples below show how much a small shift in audience or format can change results.
Platform policies change, and some targeting options have since been restricted, so we adapt approaches to current rules.
Each summary lists the starting position, what we changed and what happened.
What we did: A custom audience of people who had just changed their relationship status to engaged, Instagram Reels, portfolio carousel retargeting and Stories ads with a scarcity hook.
What we did: Facebook Event ads for date-night Fridays, 5km targeting instead of 50km and a lookalike built from the reservation list.
What we did: Ad sets per visa type, Urdu and Arabic creatives, a lead form that pre-qualifies the visa type and solicitor Q&A retargeting video.
What we did: A January budget surge, member video testimonials and a countdown offer for 40 January memberships.
What we did: Facebook Lead Ads with no landing page, a 'what's your home worth' hook, an instant valuation report and neighbour-sales retargeting video.
What we did: A three-stage funnel of free masterclass, email nurture and course offer with cold ads for sign-ups and warm retargeting.
What we did: Instagram Stories and Reels of cars leaving venues, high-income targeting and a weekly book-before-Thursday offer.
What we did: Job-title targeting of restaurant owners, Urdu and Arabic ads, a free tasting box lead magnet and a halal-certification video.
What we did: Condition-specific campaigns for diabetes, asthma, blood pressure and skin with educational carousels and GDPR-compliant targeting.
What we did: Before-and-after reveal Reels, a free kitchen design quote form, homeowner income layering and testimonial retargeting.
What we did: Dynamic Product Ads with breed-specific creatives, subscription-box retargeting and UGC videos from dog owners.
What we did: An Invisalign-only campaign, before-and-after smile videos and a free smile assessment lead form.
What we did: Styling Reels by micro-influencers, catalogue retargeting for cart abandoners, a Ramadan campaign and a lookalike of top-LTV customers.
What we did: 3km targeting of parents of children aged 0 to 2, a waiting-list lead form and a nursery tour video.
What we did: Top-income targeting, business-owner job titles, an investable-assets qualifier and a pension-review hook for over-50s.
What we did: Facebook Event RSVP campaigns, always-on audience building and an RSVP-for-guest-list email capture.
What we did: Facebook Job Ads for nurses and care workers, a sign-on bonus hook and a nurse testimonial video.
What we did: A 'save on energy bills' hook, satellite roof imagery, government grant messaging and a postcode-qualified form.
What we did: Exam-season budget surges, parent targeting, a countdown hook and a free mock exam lead magnet.
What we did: An engaged-couple audience, drone footage Reel, open-day event ad and real-wedding UGC Stories.
What we did: UGC room-reveal Reels from 8 interior influencers, catalogue retargeting and a handmade-in-Britain origin video.
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Verbatim reviews from our Google profile.
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Straight answers before you get in touch.
Those with visual products or services, local audiences or strong offers, including restaurants, clinics, events, retail and education.
Initial data arrives within days, with meaningful optimisation after one to two weeks.
Yes, or we brief your team.
Leads, bookings and revenue tied to the campaign, not just clicks.
Often yes, but results depend on offer, creative and audience. We advise after reviewing your situation.
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