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Salesforce development that bends the platform to your process without breaking upgrades

We configure and extend Salesforce for businesses that already own it or have decided to buy it, covering objects, Flows, Apex code, Lightning components, reports and integrations. It suits sales and service teams that need more than the out-of-the-box setup but want to stay inside platform limits.

By Junaid Tariq Reviewed October 2026

  • Clicks before code: declarative tools first, Apex only when it earns its place
  • Sandbox testing and controlled deployments, never edits in production
  • Integrations with WhatsApp, accounting and your website through documented APIs
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Good Salesforce work, defined

Salesforce is a platform more than a product. Out of the box it gives you accounts, contacts, opportunities and cases.

Real value comes from adapting it: custom objects for the things you actually track, automations for the steps people forget, page layouts that show a rep only what they need, and reports a manager trusts. Done badly, an org turns into hundreds of unused fields, overlapping automations and a permissions model nobody understands.

Our approach is deliberately conservative. We use the declarative tools first, meaning Flow, validation rules, record types and permission sets, because they are easier for your admin to maintain. We write Apex or Lightning Web Components only where the requirement truly needs code, and we write tests and documentation with it. That discipline keeps your org upgradeable and keeps the cost of the next change low.

This is a development and configuration service, not a reseller arrangement. Licences are bought from Salesforce directly and edition limits change, so we check current terms with you before any design depends on a feature.

We also work alongside your internal admin rather than around them. Where you have one, they stay the owner of day-to-day changes and we handle the build work that needs developer skills, with handover notes at each release. Where you do not, we agree a light support arrangement so requests do not pile up. In both cases you keep your credentials, your data and your documentation, and you can end the arrangement without losing access to anything we built. If you are comparing partners, ask each one how they deploy changes and who holds the keys.

Scope of work

Typical pieces of a Salesforce engagement. Most projects use a selection, not all.

  • Org review and clean-upAudit of fields, automations, profiles and reports, with a list of what to retire and what to fix first.
  • Data model designStandard and custom objects, relationships and record types that mirror how you sell or serve.
  • Flow automationLead routing, task creation, approvals, field updates and notifications built as maintainable Flows.
  • Apex and triggersCustom logic where declarative tools run out, with test classes and bulk-safe code.
  • Lightning Web ComponentsCustom screens and widgets for forms, quotes, dashboards or guided selling.
  • Reports and dashboardsPipeline, forecast and service views built on clean data and agreed definitions.
  • IntegrationsREST or SOAP API connections to your website, ERP, accounting and messaging channels.
  • Experience Cloud portalsCustomer or partner portals with scoped access, where the licence fits.

Why trust this team with your build

For Salesforce Development, projects live or die on maintainability. Here is what stands behind the delivery.

Experience

Hands-on experience

500+ websites and web applications delivered over 18+ years for clients in 48 countries, the experience behind your Salesforce Development project.

Expertise

Certified expertise

For Salesforce Development, engineering is planned together with SEO, speed and reporting, so what ships is findable, fast and measurable rather than just finished.

Authoritativeness

Recognised work

Led by Junaid Tariq, a National Level Award Winner in Digital Marketing who also builds WordPress plugins, CRMs and web applications. See the about page.

Trustworthiness

Transparent by default

A written scope and milestones before build, code and documentation handed over at the end and hosting or domain accounts kept in your name.

Delivery from sandbox to production

Every change travels the same safe route.

  1. Discovery and backlogWe interview users, review your org and turn requests into a ranked backlog with clear acceptance criteria.
  2. Design and approvalData model and automation designs are shown to you in plain language before anything is built.
  3. Build in a sandboxAll development happens in a sandbox using version control, never directly in production.
  4. Testing and user reviewTest classes, scenario testing and a review session with the people who will use the change.
  5. DeploymentChanges are deployed through a planned release, with a rollback plan and a quiet window.
  6. Adoption and supportShort training, updated documentation and a period of close support after release.

Talk to Junaid about Salesforce Development

Send your name and number. We reply on WhatsApp with what we would do first. Free, no obligation.

Salesforce against the alternatives

A quick guide. Our article on Zoho, HubSpot and Salesforce for Pakistani SMEs goes deeper.

Situation
Likely best fit
Reason
Small team, simple pipeline
Faster setup, lighter admin load
Complex data, many roles, large team
Salesforce
Flexible data model and permissions
Highly unusual workflow, ownership matters
Full control, no seat licences
Existing Salesforce org that has become messy
Salesforce clean-up and redesign
Cheaper than migrating everything
Heavy WhatsApp-based selling
Any, plus a messaging integration

Drivers of cost and timeline

Salesforce projects range from a few configuration days to long programmes. These factors decide where yours sits.

Licence edition

Features such as certain automation, API and sandbox allowances depend on the edition. Verify current terms with Salesforce.

Number of custom objects

Each object brings fields, layouts, permissions, reports and tests.

Integration count

Every external system needs authentication, mapping, error handling and monitoring.

Data migration

Clean data loads quickly. Mixed legacy sources need mapping work. See CRM data migration.

Code versus clicks

Declarative solutions cost less to maintain. Custom code costs more to build and to upgrade.

User training

Adoption determines whether the investment pays back.

Keeping an org healthy after launch

Most Salesforce trouble appears a year after go-live, not at launch.

Admins change, requests pile up, and each quick fix adds a field or a Flow that nobody documents.

Soon two automations update the same record, a report counts deals twice, and no one dares touch anything.
We reduce that risk with a few unglamorous habits.

Naming conventions for fields and Flows. A short description on every automation. Permission sets instead of one-off profile edits.

A change log that records what was altered, when and why.

We hand these to your admin as working documents, not as a decorative appendix.

If you do not have an in-house admin, we can provide a light monthly service for small changes, user requests and periodic health checks. It is cheaper than a rescue project later, and it keeps your Salesforce investment working in the way it was designed to.

Common mistakes we fix

Patterns we see when reviewing existing orgs.

  • Too many custom fieldsFields nobody fills make reports unreliable. We retire or merge them.
  • Overlapping automationsWorkflow rules, Process Builder and Flows doing the same job. We consolidate on Flow.
  • Everyone is an adminBroad permissions cause accidental deletions. We rebuild access around roles.
  • No sandbox disciplineEdits made directly in production. We introduce a proper release path.
  • Duplicates everywhereLeads and contacts created from several sources. We add matching and merge rules.

Situations where we advise against it

If your team is under ten people with a straightforward pipeline, Salesforce is probably more platform than you need.

Admin overhead, licence cost and the pull toward over-configuration all weigh against it.

A lighter tool will be live sooner and easier to run.
We also steer away from rescue projects that expect development to fix a process problem.

If reps do not log activity because nobody reviews it, a new Flow will not change that.

Sort management habits first, perhaps with our CRM implementation for sales teams consultancy, then build the system around them.

Proof by method: reporting you can check

We do not publish invented outcomes.

What you receive is a measurement plan agreed at kickoff: adoption (logins, records updated, tasks completed), data quality (duplicate rate, required field completion) and process speed (lead response time, stage duration).

Dashboards for these live inside your org, so you can verify them without asking us.
After release we review usage and retire anything unused.

A quarterly health check on fields, automations and permissions is available if you want to keep the org clean.

To discuss your org, get in touch or see the wider CRM development services we offer.
18+years of experience
500+businesses grown
48countries served
$20M+in ad spend managed
Client reviews

What clients say

Verbatim reviews from our Google profile.

“Junaid is the best Digital Marketer in Pakistan and in the top ranks in all over the world. He is a great mentor as well.”
Abdul MajidTeam Lead
“I must say Junaid Tariq is the best Digital Marketer with multiple expertise in his field. Truly world class in every sense.”
Nabeel MahmoodHR Head
“Sir Junaid Tariq is such a great human being and always motivate me to work hard and achieve life goals.”
Zunair SherazMarketing Manager

Read all reviews

Junaid Tariq
Written and reviewed by Junaid TariqSEO and digital marketing consultant, Lahore. Reviewed October 2026.
  • 18+ years in SEO, paid media and web development
  • Google Ads and Analytics certified; Google Blue and Green Belt certified
  • National Level Award Winner in Digital Marketing

About Junaid · Client reviews · LinkedIn

FAQ

Frequently asked questions

Straight answers before you get in touch.

Do you resell Salesforce licences?

No. Licences are purchased directly from Salesforce, and we advise on editions and add-ons without a commission interest. That keeps our recommendations independent.

Can you fix an existing Salesforce org that has become messy?

Yes, and this is a common request. We audit fields, automations, profiles and reports, list what to retire, fix what is breaking and document the rest. Cleaning an org is usually cheaper than starting again.

Do you write Apex code or only configure?

Both. We prefer declarative configuration where it is sufficient, and write Apex and Lightning Web Components when a requirement needs them, with tests and notes included.

Can Salesforce connect to WhatsApp and our website?

Yes. Web forms can create leads through standard or API-based routes, and WhatsApp can be connected via the WhatsApp Business Platform with a messaging provider. Platform rules change, so we confirm current options during design.

How do you handle moving data into Salesforce?

We map fields, clean duplicates, load into a sandbox first, reconcile counts and then run the final import. The CRM data migration checklist shows the method.

Can you work in our time zone?

Yes. We serve clients in the USA, UK, UAE, Saudi Arabia, Canada, Australia and Europe from Lahore, with overlapping working hours, USD invoicing and regular video calls.

What happens if we outgrow our Salesforce edition?

Some features, API allowances and sandboxes depend on edition, so an architecture that works today may hit limits later. We flag these during design and avoid solutions that would force an upgrade you did not plan for, then you decide with full information.

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Show us your org or your requirements

Share what Salesforce does for you today or what you hope it will do. We will tell you what to configure, what to code and what to leave alone.

  • Free audit and honest recommendations, no obligation
  • Direct access to the expert, no junior hand-offs
  • Reply within minutes on WhatsApp during business hours
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Junaid TariqAvailable now · replies in minutes

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