Pakistan
USA
Canada
UK
Dubai
Australia
Germany
ROAS from 1.4x to 6.2x on the same budget
SKU-level Shopping restructure, 1,200+ feed errors fixed and Target ROAS bidding.
- Paid revenue up 312%
- CPA down 68%
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A PPC advertising agency that manages ads against cost per lead and ROAS
We are a PPC agency that manages Google Ads, Meta, LinkedIn and YouTube campaigns against cost per lead and return on ad spend, not clicks. Conversion tracking is fixed before ads go live, and you see what every rupee or dollar returned. It suits businesses that want paid traffic they can trace to enquiries and sales.
By Junaid Tariq Reviewed October 2026
- $20M+ in ad spend managed across platforms
- Conversion tracking fixed before a single ad goes live
- Weekly optimisation and plain-language reporting
Junaid Tariq, consultantPPC that is built around profit, not clicks
Pay-per-click advertising is the fastest way to put your offer in front of people who are already searching or already interested. It is also the fastest way to waste money when campaigns are set up around clicks and impressions instead of leads and revenue.
Our PPC management starts from the other end: what is a lead worth, what can you afford to pay for one, and what has to be true on the landing page for that number to work.
From there we structure accounts so budget flows to what converts. That means tight keyword themes, negative keyword lists that are maintained weekly, conversion tracking through Google Tag Manager and GA4 that you can trust, and bidding strategies such as Target CPA and Target ROAS that are only switched on once the account has the data to support them.
The proof is in the numbers we are allowed to share. In our Google Ads case studies, a UK online retailer moved from a 1.4x to a 6.2x return on ad spend on the same £18,000 monthly budget, and a private hospital group went from 18 bookings to 240 specialist appointments a month. Our Meta Ads case studies cover 21 industries from restaurants to financial advisers.
Estimate your Google Ads funnel
Enter your own numbers. The tool multiplies them through the funnel so you can see what a campaign needs to deliver. The defaults are examples only.
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Estimates use the numbers you enter. They are planning aids, not forecasts or guarantees.
Ad platform management
Dedicated management for each platform, with its own audit, build and reporting.
Google Ads Management
Google Ads management for Pakistani and international businesses: Search, Shopping, Performance Max, remarketing and app campaigns with tracked lead and sales reporting.
Explore →Meta Ads Management
Planning, creative, tracking and reporting for Facebook and Instagram ads, with services for stores, lead generation and WhatsApp chat sales.
Explore →Talk to Junaid about PPC Advertising Agency
Send your name and number. We reply on WhatsApp with what we would do first. Free, no obligation.
Why trust Junaid with your ad budget
Paid media spends your money directly, so accountability matters. Here is what stands behind the management.
Experience
$20M+ in ad spend managed
Google Ads, Performance Max, Shopping and YouTube campaigns managed for clients, with spend going directly to the platforms.
Expertise
Certified in Google Ads
Google Ads and Analytics certified, with Meta and LinkedIn campaigns run alongside. See Google Ads case studies.
Authoritativeness
Recognised in the industry
National Level Award Winner in Digital Marketing, with awards and recognition shown on the About page.
Trustworthiness
Transparent by default
Your ad accounts are in your name, spend goes straight to the platforms with no markup, and reports show cost per lead, not clicks. Client feedback is published verbatim on the reviews page.
Paid search conditions at home and abroad
Click costs, competition and buyer expectations differ widely by country, so budgets and bidding strategies are set per market rather than copied. See how this played out in our Google Ads case studies.
In Pakistan
- Lower average click costs in many sectors, but intent can be mixed
- Call and WhatsApp conversions often matter more than form fills
- Location and language targeting are essential for relevance
- Seasonal events and festivals shift demand sharply
In international markets
- Higher click costs make landing page quality and tracking critical
- Conversion value tracking supports smarter bidding
- Ad policy rules are stricter in regulated sectors
- Retargeting and email follow-up protect expensive clicks
Platforms and campaign types we manage
Google Search Ads
High-intent keyword campaigns with ad copy testing, extensions, negative keywords and Quality Score work.
Performance Max and Shopping
Feed optimisation, asset groups and ROAS bidding for ecommerce and multi-product businesses.
YouTube and Display
Awareness and remarketing campaigns that bring warm visitors back to convert.
Meta Ads (Facebook and Instagram)
Lead ads, catalogue sales, retargeting and lookalike audiences with creative that stops the scroll.
LinkedIn Ads
Account-based B2B campaigns targeted by job title, company size and industry.
Microsoft and TikTok Ads
Additional reach where your buyers spend time, added once core channels are profitable.
Campaign management that cuts wasted spend
- Goals and trackingDefine target CPA or ROAS, audit existing accounts and fix conversion tracking, including calls and WhatsApp clicks.
- Structure and launchBuild campaigns by intent, write ads and landing page recommendations, and launch with controlled budgets.
- Optimise weeklyPrune search terms, test ads, adjust bids and reallocate budget to the winners.
- Scale what worksIncrease budget only where the numbers hold, then expand to new keywords, audiences and platforms.
Ad spend, fees and budgets
Ad spend is paid directly by you to Google, Meta and the other platforms, and we apply no markup.
Our management fee covers strategy, setup, optimisation and reporting, and is quoted per package on our PPC packages page.
As a guide, low-competition local markets can generate leads from about $500 a month in ad spend, while competitive sectors usually need $3,000 to $10,000 or more to get meaningful data.
We recommend a budget that produces at least 50 to 100 clicks a month so decisions are based on evidence.
If you want to understand how paid search differs from other channels, read performance marketing versus digital marketing, or if you prefer a specialist adviser to review your accounts, see our PPC consultant service.
PPC results from client work
Selected outcomes published in our case-study library. Results depend on market, offer and budget.
120 B2B enquiries a month from zero
Product-line Search campaigns, quote-request tracking and remarketing for long sales cycles.
- ROAS 11.2x
- £42 cost per lead
240 specialist appointments a month
Ad groups for 12 specialties, 10km targeting and call tracking.
- Wasted impressions down 84%
- Results in 6 weeks
The right ad platform for every goal
A starting point. We test before committing budget.
Platform | Best for | Watch out for |
|---|---|---|
Google Search | People already looking for your service | Costly clicks in competitive terms |
Performance Max | E-commerce and multi-channel reach | Less control, needs good conversion data |
Meta Ads | Awareness, offers, retargeting | Lower intent than search |
LinkedIn Ads | B2B and account-based targeting | Higher cost per click |
YouTube | Explaining complex or visual offers | Needs strong creative |
Agency vs freelancer vs in-house for PPC
Paid search and paid social can be run well in several ways; here is where each one is stronger.
Criteria | Agency/consultant (us) | Freelancer | In-house team |
|---|---|---|---|
Platform coverage | Google, Meta, LinkedIn and YouTube under one plan | Often one platform | Usually one or two platforms |
Tracking and analytics | Conversion tracking and GA4 set up first | Varies by person | Depends on technical skills |
Cost | Management fee; spend paid directly to platforms | Lower fee | Salary, training and tool licences |
Cross-account experience | Patterns seen across many markets and sectors | Depends on client base | Limited to one account |
Speed of changes | Within agreed response times | Quick if available | Fastest |
Business knowledge | Built through onboarding and sales feedback | Varies | Deepest |
PPC mistakes that waste ad spend
These appear across Google, Meta and LinkedIn accounts alike.
- Launching before tracking worksWithout reliable conversions, bidding and decisions are guesswork. Test every form, call and purchase event before spending.
- Judging by cost per clickCheap clicks can come from people who never buy. Judge campaigns by cost per qualified lead or return on ad spend.
- Same budget on every platformEach platform suits different buyers and stages. Fund the platform closest to buying intent first and test others with a set budget.
- Never reviewing search termsIrrelevant searches slowly eat budget. Review search terms often and add negative keywords.
- Ignoring landing page speed and messageA slow page or a mismatched offer loses paid visitors. Match the ad promise on the page and check mobile speed.
18+years of experience
500+businesses grown
48countries served
$20M+in ad spend managed
See documented results: Google Ads case studies
Client reviews
What clients say
Verbatim reviews from our Google profile.
“The team's attention to detail and creativity turned our outdated site into a modern, user-friendly experience.”
“From PPC and SEO to social media and email marketing, they managed everything seamlessly.”
“Best mentor and leader — I have learnt a lot under his guidance. He is the best digital marketer in the true sense.”
Written and reviewed by Junaid TariqSEO and digital marketing consultant, Lahore. Reviewed October 2026.
- 18+ years in SEO, paid media and web development
- Google Ads and Analytics certified; Google Blue and Green Belt certified
- National Level Award Winner in Digital Marketing
Before you hire
Questions to ask any PPC agency
Use these with us or with anyone else you are considering. A good provider answers them plainly.
- Do I own the ad accounts and data?Yes, and ad spend should go straight from your card to the platform.
- How do you decide which platforms to use?From your customers, margins and sales cycle, not from what is easiest to sell.
- How is your fee structured?A clear management fee that is separate from ad spend, with no hidden mark-up.
- How quickly will you review performance?A regular schedule, such as weekly checks and a monthly report with actions.
- What if the numbers do not work?A plan to fix tracking, landing pages or offer first, and honesty if ads are not the right channel.
FAQ
Frequently asked questions
Straight answers before you get in touch.
How much should I spend on Google Ads?
It depends on your market and goal. Many local businesses can start at around $500 a month. Competitive industries often need $3,000 to $10,000 or more. We help you set a budget that yields enough clicks to learn from.
Do you charge a percentage of ad spend?
Our fees are fixed per package and quoted on request. We do not mark up ad spend, which is paid directly to the platforms from your own ad account.
How fast will I get leads?
Search campaigns typically start receiving clicks within 24 to 48 hours of approval, with first leads often in the first week. Efficiency usually peaks in months two and three as data accumulates.
Will I own my ad account?
Yes. Accounts stay in your name, so historical data, audiences and conversion tracking remain yours if we ever stop working together.
Google Ads or Meta Ads: which is better?
Google captures existing demand from people searching now. Meta creates demand by reaching people before they search. Most businesses benefit from both, with Google first for services and Meta first for visual or impulse products.
Can you fix a Google Ads account that is wasting money?
Yes. Most wasted spend comes from broad match without negatives, missing conversion tracking and mismatched landing pages. We audit the account and fix those first.
How much budget do I need to test Google Ads?
Enough to collect meaningful data in your market. We recommend a figure after looking at your keywords and typical click costs, not a fixed number.
Who owns the ad account?
You do. Your Google Ads, Meta and other ad accounts are set up in your business name, and you keep admin access at all times. We work through manager or partner access, so if you ever stop working with us, the campaigns, history and data stay with you.
Why are my clicks expensive but leads few?
Usually a mix of broad targeting, weak landing pages and missing negative keywords. A search-term review finds the waste quickly.
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Let’s grow your business
Tell us what you need for PPC Advertising Agency. Junaid replies personally, usually within minutes on WhatsApp.
- Free audit and honest recommendations, no obligation
- Direct access to the expert, no junior hand-offs
- Reply within minutes on WhatsApp during business hours
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