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PPC packages sized to your ad budget and ambition
Silver, Gold and Platinum PPC management for businesses spending from a few hundred dollars to six figures a month. You pay the platforms directly, with no markup.
By Junaid Tariq Reviewed October 2026
- No long-term lock-in on monthly retainers
- Quoted on request, with every deliverable listed
- Direct access to Junaid on Gold and Platinum
Junaid Tariq, consultantPPC tiers built around your ad spend
PPC packages are defined by the monthly ad spend they are designed to manage, because that decides how much structure, testing and reporting is justified. Silver is built for budgets up to $2,000 a month: one well-structured Search campaign, keyword research, negative keyword management, conversion tracking and monthly optimisation. Gold covers $2,000 to $10,000 a month and adds up to three Google Ads campaigns, Performance Max, one Meta Ads campaign, audience building, competitor ad intelligence and a monthly strategy call. Platinum manages $10,000 to $100,000 or more a month across Google, YouTube, LinkedIn, Microsoft and TikTok with attribution modelling, weekly bid reviews and a custom dashboard.
The management fee is quoted on request. Ad spend is paid by you directly to the platforms, you keep ownership of the ad accounts, and we apply no markup. If you want to understand how we run campaigns before choosing a tier, read the PPC advertising agency page.
Ad budgets by market
Management fees and ad spend are separate. What each rupee or dollar of spend buys depends on competition; see PPC management for detail.
In Pakistan
- Lower click costs let smaller budgets test more
- Call tracking is essential where phone is the main channel
- Seasonal peaks need budget flexibility
- Local targeting prevents wasted clicks
In international markets
- Higher click costs raise the importance of conversion rate
- Value-based bidding needs reliable revenue data
- Policy and compliance review adds setup time
- Multi-market accounts need separate budgets and languages
PPC tiers side by side
Taken from the package definitions on this page. Fees are quoted on request.
Tier | Name | Best for |
|---|---|---|
Silver | Launch & Test | Businesses new to paid advertising, startups and small businesses (ad spend up to $2,000 a month) |
Gold | Accelerate & Convert | Growing businesses in competitive markets (ad spend $2,000 to $10,000 a month) |
Platinum | Maximum ROAS | High-spend advertisers, e-commerce, B2B enterprises and multi-market campaigns (ad spend $10,000 to $100,000+ a month) |
Silver, Gold and Platinum PPC, itemised
Silver
Best for: Businesses new to paid advertising, startups and small businesses (ad spend up to $2,000 a month)
- Google Ads account setup and campaign structure
- 1 Search campaign with up to 5 ad groups and 3 ads each
- Keyword research for up to 30 keywords
- Negative keyword list built and refined monthly
- 2 responsive search ads per ad group
- Conversion tracking with Google Tag Manager and GA4
- Landing page review and CRO recommendations
- Basic Display remarketing
- Monthly bid optimisation and budget pacing
- Quality Score monitoring
- Monthly report on impressions, clicks, CTR, CPA and ROAS
Gold
Best for: Growing businesses in competitive markets (ad spend $2,000 to $10,000 a month)
- Everything in Silver
- Up to 3 Google Ads campaigns (Search, Display, Remarketing)
- Performance Max setup and management
- 100 keywords across campaigns
- 1 full Meta Ads campaign
- 2 landing page A/B test recommendations a month
- Custom intent, in-market and lookalike audiences
- Dynamic product remarketing and Google Shopping for e-commerce
- Monthly competitor ad intelligence report
- Ad schedule optimisation
- Monthly 30-minute strategy call
- Priority WhatsApp support with a 24-hour response
Platinum
Best for: High-spend advertisers, e-commerce, B2B enterprises and multi-market campaigns (ad spend $10,000 to $100,000+ a month)
- Everything in Gold
- Unlimited Google Ads campaigns of every type
- YouTube Ads
- LinkedIn Ads for account-based marketing
- Microsoft (Bing) Ads
- TikTok Ads
- Cross-platform attribution modelling with GA4 and CRM
- Target CPA, Target ROAS and Maximise Conversions bidding
- Weekly bid reviews and budget reallocation
- Quarterly full account audit and restructure
- Monthly 60-minute strategy session with Junaid
- Custom real-time dashboard
- Dedicated account manager with a 4-hour WhatsApp response
Budgeting for Google Ads and Meta Ads
Google Ads and Meta both need data to optimise, so we suggest a monthly budget that produces at least 50 to 100 clicks and a handful of conversions. In low-competition local markets that can mean $500 a month.
In competitive categories such as legal, healthcare, finance and software, clicks can cost many times more and a realistic starting budget is $3,000 to $10,000.
Before we ask for more budget we make sure what you already spend is working: negative keywords, conversion tracking, ad relevance and landing page experience.
Our Google Ads case studies include several accounts where results improved on the same budget.
If you need a quick opinion on an existing account, our PPC consultant service reviews it for you, and this dental PPC guide shows a typical campaign structure.
Your PPC launch plan
The first 30 days are the most important.
- Audit and goalsReview existing accounts, agree target CPA or ROAS and set budgets.
- Tracking firstInstall and test conversion tracking for forms, calls and WhatsApp.
- LaunchStructured campaigns, ad copy and audiences go live with controlled budgets.
- Optimise and reportWeekly optimisation and a monthly report on spend, leads, CPA and ROAS.
Matching a PPC tier to your situation
Choose the line that sounds most like you.
Start with Silver
Launch & Test: Businesses new to paid advertising, startups and small businesses (ad spend up to $2,000 a month).
Ask about SilverLook at Gold
Accelerate & Convert: Growing businesses in competitive markets (ad spend $2,000 to $10,000 a month).
Ask about GoldLook at Platinum
Maximum ROAS: High-spend advertisers, e-commerce, B2B enterprises and multi-market campaigns (ad spend $10,000 to $100,000+ a month).
Ask about PlatinumCosts and extras outside the PPC package
What clients say
Verbatim reviews from our Google profile.
“I must say Junaid Tariq is the best Digital Marketer with multiple expertise in his field. Truly world class in every sense.”
“Sir Junaid Tariq is such a great human being and always motivate me to work hard and achieve life goals.”
“Best person for digital marketing, has complete knowledge at expert level. Highly recommend to every business owner.”
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Frequently asked questions
Straight answers before you get in touch.
What is ROAS and how do you measure it?
ROAS is revenue divided by ad spend. We link conversion tracking to your CRM or ecommerce platform so ad-sourced revenue can be divided by spend for the same period. Gold and Platinum include ROAS reporting.
Can I run Google Ads and Meta Ads together?
Yes. Google captures existing demand while Meta creates new demand and retargets visitors. Gold includes one Meta campaign and Platinum covers every platform.
Is ad spend included in the management fee?
No. You pay the management fee to us and ad spend directly to Google, Meta and other platforms. We apply no markup at any tier.
How much should I budget for Google Ads?
It depends on industry and geography. Low-competition markets can generate leads from about $500 a month while competitive sectors may need $3,000 to $10,000+. We suggest a budget that allows at least 50 to 100 clicks a month.
How quickly do campaigns generate leads?
Search campaigns usually start getting impressions and clicks within 24 to 48 hours of approval, with first leads in the first week. The first 30 days gather data and efficiency typically peaks in months 2 and 3.
What happens if I stop the package?
The ad account stays in your name. Campaigns pause but historical data, audiences and conversion tracking remain intact.
Does the fee change with ad spend?
The management fee is quoted per tier. Ad spend itself is paid to the platforms and is set by you.
Get your tailored package quote
Tell us your site, market and goal. You receive a written scope and monthly fee.
- Free audit and honest recommendations, no obligation
- Direct access to the expert, no junior hand-offs
- Reply within minutes on WhatsApp during business hours