WooCommerce SEO agency

How to get started with WooCommerce SEO?

WooCommerce SEO is the process of making your online WooCommerce shop rank better in search engine results pages (SERPs). Better rankings are linked to more organic traffic and sales. WooCommerce SEO usually uses a variety of optimization techniques to make your website more visible in organic search results.

The more ways you give people to become paying customers, the more likely they are to find your website. If you can improve your SEO, you may spend less on other marketing methods, like paid social media advertising. WooCommerce already has a lot of things that help with SEO. 

WooCommerce SEO techniques

There are a lot of ways to make WooCommerce better for SEO. By following these simple steps by SEO service providers, you’ll be able to fully understand how to improve your store’s Internet rating.

Page Title Boost

The first thing we should look at is the page title. Since the crawlers read the title>/title> tag first, start your optimization with the page title. Since the title tag shows up on the results page, it needs to be SEO-friendly. But what makes a page title that is good for SEO? Within the 60-character limit, the title should accurately describe the product or service you are selling.

Think about coming up with a creative way to include the “selling keyword.” Make sure that each product page has its title. If two pages have the same title, the search engine may get confused, which will hurt your SEO.

Invariably Include Meta Description

Make sure the page title is SEO-friendly and write unique meta descriptions for each page. You can change the meta description field with the Yoast SEO plugin. The search engine decides whether or not to show the meta description. Sometimes, the search engine may just take text from the page. No matter what, you need to make sure that each of your items has its meta description. Check to make sure that the description doesn’t have more words than the search snippet allows.

Keep URLs short and SEO-friendly.

It’s important to remember the URLs. Start by making sure that the links to the product pages are set up correctly. Keep your URLs short, easy to understand, and SEO-friendly to have a big impact on your results. See the permalink settings to change how the site’s URLs are set up. With a permalink, you can put important keywords in the URL, which may make your website much easier to find.

Open Breadcrumbs

Breadcrumbs help connect the pages on your website, making it easy for people to find the page they want. Breadcrumbs are turned on for all pages in WooCommerce. With the help of breadcrumbs, people who come to your shop can find your product pages or look at other items that are similar to what you sell. Google’s crawlers mostly use the sitemap to figure out how well-organized your site is, which may affect where your site shows up on the search results page.

If you use plugins well, you might get a big advantage. For example, you can change everything about how the breadcrumbs look, where your homepage leads, the page map, and other things.

Don’t use the same content twice.

Duplicate and non-unique content is one of the biggest problems with SEO optimization. Duplicate content is not a good reason for Google to give your page a higher ranking, which is something you should avoid doing. Imagine being able to offer the same or a similar range of products as Amazon or any other major online store. There isn’t much chance that your website will show up high in search results. If your items are similar to those of big stores, you can only compete with them if you have unique and useful content.

Let’s take a look at how you can use WooCommerce to make your content stand out. The text you use to describe your product should be in both long and short descriptions, if possible. Since the short explanation can be seen above the fold, and Google thinks that anything that can be seen above the fold is important, it should be pointed out that this placement is important. To get the most out of this, you need to think about:

• Keeping the explanation short, clear, and accurate is important.
• There is a name and some basic information about the goods.
• if possible, the use of keywords and a summary

Tell people about your WooCommerce store.

Now is the best time to advertise your online store a lot. To finish the process, you need to pay attention to both the technical side of the store and the marketing or SEO side. Off-page SEO needs to be a top priority as well. This is what off-page optimization means:

• Activities that build links to promote a brand
• Putting up ads on social media

People won’t talk about your business or products until they go really big. How can you expect to go viral if you don’t reach and connect with your target audience? Make a blog that helps your readers and, of course, brings in traffic and income.

Keep making your site mobile-friendly.

It’s important to be mobile-friendly these days. You should take advantage of this chance since the shift to mobile is almost done. The new Google tool for figuring out if a website is mobile-friendly is very useful.

Before you do anything else, run Google’s test to see if WooCommerce is mobile-friendly and responsive. You shouldn’t count on Google to give you a full answer, though. All it will do is tell you whether or not your website is optimized for mobile devices with a simple yes or no. If you’re doing a great job, keep it up. If not, we suggest changing the store’s theme or making it look completely different.

Use themes that are good for SEO.

What good is an online business that sells goods and services that is optimized for search engine crawlers but not for real customers? Digital Pro is a great theme that is highly optimized and easy to use. Make sure the theme is easy to use and work on speeding up the load time, using high-quality photos and videos of your products, creating an easy-to-navigate site structure, and adding high-quality, useful content.

Use Product Categories and Tags

When product categories and tags are used correctly, they make it easier for customers to find the items they want. So that search engine crawlers can quickly list the items, you must make sure that the tags are clear and full of keywords.

Most new users make the mistake of thinking that tags and categories are the same things. The tag has specific information about what it is, while the category is a broad word that describes what it is.

WooCommerce users can track Google Analytics

You wouldn’t be able to make changes to your ranking that matter if you didn’t regularly check your WooCommerce site for SEO mistakes.

You should use Google Analytics, but there are also a lot of other plugins that can be used to track user data. To figure out where you stand, you need information about your users, the search terms they used, the most popular items, how long people spent on your site, how many results a search brought back, and more.

Speed up and improve the performance of your WooCommerce site.

When Google ranks your WooCommerce site, page speed is one of the most important factors it looks at. If your site takes a long time to load, it may rank lower on the results page. If your page’s rank goes down, you will lose business.

Google says that the number of people who leave a page increases by 32% if it takes more than one second to load. Your hosting may be one reason why your WooCommerce page is taking so long to load. You might be able to avoid this by switching to a web host that has been optimized.

Use the best SEO plugins for WooCommerce.

The best thing about the platform is its many plugins and extensions. With these plugins, you can improve the way your store works and how it functions. Finding the right plugin for your needs can be time-consuming, but if you do your research, you can make sure that your WooCommerce business is running at its best.

Setting up easy site navigation

Having a site that is easy to use and well-organized is like giving your visitors and Google spiders a map. Also, a well-organized site navigation system makes people stay on your page longer and lowers the number of people who leave right away.

Google crawlers will visit all of your pages, but most visitors won’t. Keep the navigation simple. The main navigation should lead to the most important pages on your website. At the bottom of the page, you can find links to the other pages.

Google Sitemap submission

Even though your WooCommerce shop has a lot of pages, not all of them affect page rank. Your shop’s homepage is an important page that could have a big effect on how well it ranks. But your website’s “checkout” or “my account” pages are not important enough to send to Google.

All of your site’s main pages, like the homepage, product pages, and blogs, should have unique and useful content. After all the important pages have been added, you can send Google the optimized XML sitemap.

Shopify vs. WooCommerce

WooCommerce and Shopify are often the main contenders for the title of best eCommerce platform for SEO. Both of these platforms have some nice features, so the one that works best for you will win. Let’s break it down for you.

Since Shopify wasn’t made with SEO in mind from the start, it may seem like it doesn’t do enough in this area. It doesn’t work with WordPress, publishes multiple copies of the same URLs on Google (which are useless), and doesn’t give you a lot of options for updating the tag pages. The robot.txt file is also locked because Shopify makes it for you and doesn’t let you change it.

When tags are used to organize items, Shopify makes duplicate content. This is another problem with the SEO of the platform. Since Shopify is not an open-source platform, you can only do so much to add custom fields. Shopify still has trouble with SEO optimization because the title and meta description have a limited number of characters. Shopify beats WooCommerce because it has unlimited storage and free hosting. Since WooCommerce doesn’t offer to host, a lot of your storage depends on the server you’ve chosen to work with.