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PPC consulting that tells you where your ad budget is really going
Our PPC consulting gives you an independent expert review of your paid search and social advertising, then a clear plan for what to change, what to stop and what to test next. It suits businesses that run ads in-house or with an agency and want a second, senior opinion rather than another account manager.
By Junaid Tariq Reviewed October 2026
- Independent review of Google Ads and Meta Ads accounts
- Tracking, budget and structure fixed before more spend is added
- A written plan your team or agency can follow
Advice without a management contract
PPC consulting is different from handing us the account. A consultant looks at how your advertising is set up, tells you what is working, and leaves you with decisions and priorities.
You or your current agency keep running the campaigns. That makes sense when you have an in-house marketer who needs direction, when you suspect your agency is reporting flattering numbers, or when you are about to raise spend and want to know the account can take it.
Most of the money we see wasted in paid accounts is not wasted by dramatic mistakes. It leaks through small defaults: broad keywords with no negatives, Search Partners switched on without anyone checking, one conversion action counting both a phone click and a thank-you page, a Meta campaign optimising for traffic when the business needs enquiries. A fresh pair of eyes finds these quickly because it has seen them in other accounts.
We have managed more than $20M in ad spend across 500+ clients, so the review draws on a lot of accounts, not one opinion. If you would rather have us run the campaigns, our PPC advertising agency team does that, and the PPC consultant in Pakistan page explains how one-to-one advisory work is structured.
Deliverables from the engagement
Every consulting project ends with documents and decisions you can act on, not a slide deck of generic advice.
- Account and tracking auditGoogle Ads, GA4, Tag Manager and Meta Pixel are checked for duplicate, missing or misleading conversions before anything else is judged.
- Structure and keyword reviewCampaign split, match types, negative lists, ad group themes and landing page fit are read against what you actually sell.
- Budget and bidding adviceWhere the money should move between campaigns, and which bidding strategy suits your conversion volume.
- Creative and message reviewAds, assets and landing pages reviewed for clarity of offer, proof and calls to action, with rewrites for the weakest ones.
- Channel mix recommendationA direct view on Search, Shopping, Performance Max, Meta and remarketing, and which ones your budget can support.
- Prioritised action planFixes sorted by effort and likely impact, with owners, so the first week of work is obvious.
- Follow-up sessionsReview calls after changes go live, to check the data and adjust the plan.
Why trust Junaid with this work
On PPC Consulting, marketing advice is only worth following when it comes from someone who has run it. This is the track record behind the service.
Hands-on experience
18+ years in search and paid media, with 500+ clients served across 48 countries and over $20M in ad spend managed. That experience applies directly to PPC Consulting.
Certified expertise
Google Ads and Analytics certified, Google Blue and Green Belt certified, Facebook Blueprint Foundations trained and six Harvard certificates. Applied to PPC Consulting work.
Recognised work
National Level Award Winner in Digital Marketing, who also developed SEO course material for the DigiSkills programme. See the full profile.
Transparent by default
Written scope before work starts, no guaranteed rankings and ad and analytics accounts that stay in your name. Client feedback is on the reviews page.
A typical consulting timeline
Most projects move through the same stages. Length depends on how many accounts and channels are involved.
- Discovery callWe learn what you sell, how leads or orders are handled and what the current agency or team is doing.
- Read-only accessYou give us viewer access to Google Ads, GA4, Meta Business settings and, if possible, your CRM. We do not change anything.
- Audit and findingsWe work through the accounts and write up findings in plain language, separating urgent faults from nice-to-have tweaks.
- Walkthrough sessionA live call with you and whoever runs the ads, so questions are answered and disagreements are surfaced early.
- Action planA ranked list of changes with reasons. Your team can execute it, or we can quote for execution.
- Review checkpointAfter changes have had time to produce data, we look again and update the plan.
Talk to Junaid about PPC Consulting
Send your name and number. We reply on WhatsApp with what we would do first. Free, no obligation.
Platforms and data sources reviewed
Consulting is only as good as what we can see. These are the usual sources.
Source | What we check | Why it matters |
|---|---|---|
Google Ads | Campaign structure, search terms, bidding, assets | Shows where budget goes and which queries trigger ads |
Meta Ads Manager | Objectives, audiences, placements, creative fatigue | Reveals whether the algorithm is chasing the right action |
GA4 and Tag Manager | Events, conversions, attribution settings | Confirms whether platform numbers match site behaviour |
Search Console | Organic overlap with paid keywords | Helps decide where paid and organic should split |
CRM or WhatsApp log | Lead quality and sales outcomes | Lets us judge ads by customers, not form fills |
Looker Studio | Existing dashboards | Checks whether reporting hides weak spots |
Factors behind the scope and quote
We quote after a short discovery call. These factors move a project up or down. See our PPC packages for the managed alternatives.
Number of accounts
One Google Ads account is a smaller job than several markets, brands and ad platforms.
Account age and mess
Years of accumulated campaigns, labels and abandoned experiments take longer to untangle.
Tracking quality
Broken measurement means a repair phase before any real judgement is possible.
Depth of support
A written audit alone is lighter than audit, training for your team and monthly review calls.
Markets and languages
English, Urdu and several countries multiply the ad copy and landing pages to examine.
Access to sales data
If we can see CRM outcomes, the advice gets sharper. Without them we work from proxies.
Cases where consulting is the wrong purchase
You need a build, and starting with a managed launch or a clean Google Ads management setup is cheaper than auditing something that does not exist.
If visitors arrive and do not buy, better targeting only delivers more disappointed visitors.
In that case a landing page review or landing page and funnel building comes first, and we will say so in the discovery call.
A beautiful plan that sits in a shared drive for six months saves nobody money.
Handing the plan to your team or agency
We write recommendations as tasks with a reason and an expected effect: pause this campaign because it spends on terms that do not convert, add these negative terms, split this campaign by margin.
Where you run ads in-house, we offer short training on reading search term reports, checking conversion settings and deciding when a campaign has enough data to judge.
Proof by method: how we show the audit was worth it
What we do is make every finding checkable.
Each issue in the report comes with a screenshot or export from your own account, an explanation of why it matters and the change we recommend. You can verify it yourself or ask your current agency to respond to it.
After changes go live we compare the same measures again: spend by campaign, conversions that match real enquiries, search terms that triggered ads and cost per qualified lead where your CRM allows it.
For Pakistani businesses that sell by phone or WhatsApp, we ask for call and chat logs because platform conversions alone miss most of that activity.
Working from Gulberg III in Lahore, we overlap with UK and UAE business hours and with US mornings, and we bill international clients in USD.
Our Google Ads case studies and Meta Ads case studies show how work is documented.
Related reading: what a sensible Google Ads budget looks like and a seven-step marketing audit.
What clients say
Verbatim reviews from our Google profile.
“A great mentor and advisor. His digital marketing skills are top notch. I learned so much about SEO from him.”
“Junaid is the best Digital Marketer in Pakistan and in the top ranks in all over the world. He is a great mentor as well.”
“I must say Junaid Tariq is the best Digital Marketer with multiple expertise in his field. Truly world class in every sense.”
- 18+ years in SEO, paid media and web development
- Google Ads and Analytics certified; Google Blue and Green Belt certified
- National Level Award Winner in Digital Marketing
Frequently asked questions
Straight answers before you get in touch.
Is PPC consulting the same as PPC management?
No. Management means we run the campaigns and make daily changes. Consulting means we review, advise and plan, while you or another agency keeps control. Many clients start with consulting and move to management later, or never do.
Do you need to log into my ad accounts?
We ask for read-only viewer access so nothing can be changed by accident. For Google Ads that is standard access, and for Meta it is partner or analyst access in Business settings. You can remove access at any time.
Can you review my agency's work without a fight?
Yes. We write findings as observations about the account, not about people, and we invite your agency to the walkthrough call. Good agencies usually welcome a second opinion. If yours refuses one, that tells you something.
Is this useful if I only spend a little on ads?
It can be, mainly for tracking and structure, because mistakes cost the same proportion of a small budget as a large one. If the budget is tiny, a short review is usually enough. Our contact page is the quickest way to describe your situation.
Will you also cover SEO and social media?
Our consultancy is built around paid channels in this service, but we can point out where organic work would lower your ad costs. For broader advice, see digital marketing consultancy and the social media consulting service.
What do I need to prepare for the first call?
Your main goals, rough monthly ad spend, the products or services you most want to sell and any past agency reports. Even a short list is enough, and we ask the rest in the call.
Want a senior second opinion on your ads?
Tell us which platforms you run and what you spend. We will explain what an audit would cover before you commit to anything.
- Free audit and honest recommendations, no obligation
- Direct access to the expert, no junior hand-offs
- Reply within minutes on WhatsApp during business hours