Proven Google Ads Results
Across Every Business Sector
Every case study below is drawn from real client engagements managed by Junaid Tariq. Business names are kept confidential — but the numbers, strategies, and results are 100% real. Browse by industry or read them all.
From Haemorrhaging Ad Budget to
£1 Spent = £6.20 Returned
A mid-size online retailer selling consumer goods was spending £18,000/month on Google Shopping and Search campaigns with a ROAS of just 1.4x — barely breaking even after cost of goods. They came to us having already switched agencies twice.
Campaigns were structured around broad match keywords cannibalising each other. No negative keyword lists. Shopping feed errors causing 34% of products to disappear from auctions. Bidding strategy set to Maximise Clicks — not conversions.
Complete campaign restructure into SKU-level Shopping groups. Fixed 1,200+ feed errors. Built 800-keyword negative list. Switched to Target ROAS bidding. Launched Dynamic Search Ads for long-tail capture. A/B tested 14 ad copy variants in 60 days.
Private Hospital Fills 240 Specialist Appointments in 30 Days
A private medical group running generic health keywords at £12 CPC with no location targeting and zero conversion tracking — spending £9,000/month for 18 bookings.
- Conversion tracking installed for calls, forms & online bookings
- Ad groups split by 12 medical specialties
- Geo-targeting reduced wasted impressions by 84%
- CPL dropped from £498 to £37.50 in 6 weeks
B2B SaaS Slashes Trial CAC from $680 to $94 in 8 Weeks
A project management SaaS running a single broad campaign targeting all company sizes — paying $680 per free trial signup with a 2% trial-to-paid conversion rate.
- CAC reduced from $680 to $94 — 86% drop in 8 weeks
- Trial-to-paid conversion lifted to 11% with landing page CRO
- RLSA campaigns converted free users at 4.2x standard rate
- 3 competitor conquest campaigns at 6.8x better CPL than brand
Travel Agency Books 5x More Holiday Packages at Lower Ad Spend
A boutique luxury travel agency spending £14,000/month on broad travel keywords with no audience exclusions. 6 bookings/month. Extremely seasonal, no bid adjustments.
- Monthly bookings grew from 6 to 31 at 44% less spend
- Average booking value increased by £1,200 through luxury audience targeting
- Seasonal automated bid rules increased budget efficiency by 38%
- ROAS grew from 1.9x to 8.1x in first 4 months
Hajj & Umrah Operator Triples Package Enquiries During Peak Season
A UK-based Hajj and Umrah operator with £6,000/month ad budget, targeting generic Islamic terms with no bid adjustments for religious seasonal peaks — missing Ramadan and pre-Hajj windows entirely.
- Enquiries tripled with same budget via seasonal scheduling
- Urdu-language ads converted at 3.4x English-only ads
- VIP Hajj packages generated 42% of revenue from 11% of spend
- CPL dropped from £94 to £45 peak season
Aesthetic Clinic Grows Monthly Revenue 280% with Google Ads Overhaul
A busy aesthetics clinic offering Botox, fillers, and skin treatments — spending £4,500/month on Google Ads with no remarketing, no negative keywords, and all treatments in a single campaign.
- Botox campaign alone delivered 48 bookings/month at £31 CPL
- Remarketing recovered 22% of visitors who abandoned booking page
- Summer skin campaign generated £38k revenue from £4.8k spend
- Clinic now runs 3 PPC campaigns seasonally year-round
Industrial Manufacturer Generates 120 B2B Enquiries Monthly from Zero
A mid-size industrial manufacturer had never run Google Ads. They relied entirely on trade shows and word of mouth, losing contracts to online-first competitors consistently.
- 120 qualified B2B enquiries per month within 3 months
- Average contract value £28,000 — £42 CPL delivered 665x value
- Remarketing extended consideration cycle touch points by 6 additional exposures
- Outranked 3 main competitors on all primary product keywords
Wholesale Supplier Reduces Wasted Ad Spend by 78% & Doubles Dealer Applications
A wholesale distributor running consumer-facing keywords attracting retail customers rather than B2B buyers. 78% of clicks were coming from the wrong audience type entirely.
- 78% reduction in wasted impressions through intent filtering
- Dealer applications doubled from 8 to 18 per month
- Average deal size per dealer: £85,000/year — incredible CPL value
- Google Ads now primary channel over trade shows at lower cost
Multi-Location Retailer Drives 4,800 In-Store Visits Monthly via Google Ads
A 12-branch retail chain running a single national campaign with no location-specific ads, no store visit conversion tracking, and no Local campaigns — treating all locations identically.
- 4,800 monthly attributed store visits from Google Ads
- Top 3 branches received 60% of total budget — 9x more efficient
- Local Search ads cut CPC by 61% vs national keywords
- Click-to-direction conversions increased 340% with location extensions
Consultancy Firm Achieves £380 Average Lead Value at £28 CPL
A professional services consultancy running Display campaigns with no intent targeting — paying for millions of impressions from audiences with zero interest in B2B consultancy services.
- Qualified leads grew 410% with same monthly budget
- CPL fell from £1,875 to £28 by shifting to Search intent
- Brand protection campaign prevented competitor conquest of brand terms
- Average engagement value per lead £380 — 13.6x ROAS
All 10 Case Studies — Side by Side
Every business type. Every key metric. Use this comparison to understand what results are possible in your industry — and what to expect when you work with Junaid Tariq.
Industry |
ROAS |
CPA / CPL Change |
Lead / Revenue Lift |
Time to Results |
|---|---|---|---|---|
🛒 E-Commerce |
6.2x |
↓ 68% |
+312% Revenue |
90 Days |
🏥 Medical / Healthcare |
13.3x |
↓ 71% |
240 Appts/Month |
6 Weeks |
💻 SaaS / Software |
N/A |
↓ 86% CAC |
+340% Trial Signups |
8 Weeks |
✈️ Travel & Tourism |
8.1x |
↓ 44% Spend |
5x More Bookings |
4 Months |
🕌 Hajj & Umrah |
9.4x |
↓ 52% CPL |
3x Enquiries |
1 Peak Season |
💉 Clinics & Aesthetics |
7.8x |
↓ 59% CPB |
+280% Revenue |
3 Months |
🏭 Manufacturing |
11.2x |
£42 CPL |
120 B2B Leads/Mo |
3 Months |
📦 Suppliers & Wholesale |
5.6x |
↓ 78% Waste |
2x Dealer Applications |
6 Weeks |
🏪 Retail Chain |
4.9x |
↓ 61% CPC |
4,800 Store Visits/Mo |
2 Months |
✨ Estheticians / Beauty |
6.4x |
↓ 70% CPC |
+220% Revenue |
60 Days |
Average Across All Industries |
7.3x |
↓ 62% Avg |
3.8x Average Lift |
6–12 Weeks |