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Responsive Website Development

Everything is going at a very fast pace!

Everyone has less time!


Everyone needs every possible information!


According to Google more than 50% of the online traffic is coming through mobile devices. Therefore, websites need to be compatible with all such platforms(desktops, tablets, and phones like BlackBerry, iPhone, iPad, netbook, and Kindle).


You being a website owner can’t afford to lose a customer / visitor just because your website is slow or displays limited information across multiple viewing platforms. It has to be fixed.


Let’s get it up and going!

Let’s go through some of the basics of Responsive Web Development and how to implement them in your business.


What is Responsive Web Development?

Consider a glass, tea pot and a bottle. Pour some water in to each of them. What happens?

The water becomes a glass when in a glass, a bottle when it’s in a bottle and a tea pot when it’s in a tea pot.


That’s what Responsive Web Development is!


Your website’s content should be dynamic. It should adjust according to what device is being used to access it. The design and performance should remain efficient across a variety of devices, window or screen sizes.


How does RWD work?

Responsive Web Development is a “relative” web designing technique. What does it mean?


Well its quite simple, really!


In RWD all the content’s proportion on a webpage is designed relative to each other instead of absolute sizes. Whenever any website is opened through any platform the webpage instantly responds to it by readjusting the content size according to the proportions. This way the outlook of a webpage always remains consistent.


Similarly, all the images on a webpage are also relative to the web content. Another thing is ‘CSS3 media queries’ that adjust the CSS style of a page according to the device as well as making the page more responsive. W3.CSS and Bootstrap are some of the existing CSS frameworks that offer RWD.


Let’s break it down even further: it means that now in RWD an image wouldn’t be sized like 2:5 rather it would be 20%:50%. So now if someone opens the image on a small screen the image would readjust to 20% and 50% of screen size instead of sticking to 2:5. It means that an image is now dynamic i.e. self-adjusting.


History of RWD.

Work on responsive web development had started as early as the late 90s. One of the first practical websites to implement RWD was which used to reload a different pre-designed webpage from server for desktop and Netscape. That was the start.


By 2008 terms like ‘liquid’ and ‘fluid’ had come up with CSS3 media queries getting noticed by early 2009. Finally, in ~2010, Ethan Marcotte coined the term ‘Responsive Web Design’ and it became the No-2 Top Web Design Trends for 2012. 2013 was even called the year of Responsive Web Development by Mashable with Google announcing in 2014 that it will reward websites with higher Search Engine Results Page (SERP) Ranking if the pages are responsive.


Now RWD is at the core of web development as a cost effective method to designing a multi-platform website.


How to implement RWD?

As important as RWD is; it’s not really that simple. Even big companies face difficulties making an optimized web design that isn’t complex or heavy. There are two basic methods being implemented:


  • Instead of designing a multi-platform website; it’s easier to develop a basic website and enhance it later on with features compatible for other devices. This is a relatively fast, easy approach resulting in efficient and fast websites.
  • Other methods include ‘browser detection’ and ‘mobile device detection’ that check availability of HTML and CSS features and accordingly adjust a website.


To summarize:

  • Adjusting Screen Resolution
    • Flexible / responsive images
    • Flexible text
  • Custom Layout Structure
  • Showing or Hiding Content
  • Media Queries
    • CSS3 Media Queries
  • JavaScript


So let’s start RWD, NOW!

Nowadays newer and newer devices and resolutions are being developed with easy access available to everyone. Everyone wants to view information through the latest possible gadget they can get.

This translates to – a webpage should to be so diverse that it doesn’t degrade on any of the platform that might come around.

Is it crazy? No, not Really!


It’s important.

It’s difficult.

And once again – it’s important like yesterday.


Start now!

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