Wondering what SEO will look like in 2021? Read on as these 6 tips are vital to your Google rankings. Voice, video, user experience, authority – everything changes when it comes to how Google ranks your site. These tips are golden, you can thank us later!
Want to surpass your competitors on the Internet and get all those interesting leads. Below are some of the SEO trends we’re seeing with Google that will help you stay one step ahead and achieve incredible results in 2020.
1. Search engine optimization for mobile devices
The demand for search sites through mobile devices is constantly increasing. However, at the moment, the number of truly high-quality mobile sites is not just limited – it is negligible because many web pages do not work correctly. It is for this reason that experts recommend starting the development with the version for mobile devices and only then introducing work with desktops into circulation.
However, you need to work not only with SEO but also with SERPs, while evaluating mobile search results. All these steps will make it possible to analyze all competitive sites and choose the appropriate optimization methods.
2. User experience design and the technical side of SEO
Also, at the moment, the importance of the quality of UX is increasing – the design of user interaction. By 2020, the importance of this factor will reach its climax, therefore, it is important to follow the trends in UX design in 2020. Most likely, most information sites will have to redesign, since the bulk of customers come after a high-quality visual of the site.
3. Optimization focused on the Knowledge Graph from Google
If you decide to chase the latest innovative trends and optimize for the Knowledge Graph, then you will have to thoroughly study all the issues that are related to databases and the space in which the site operates. Next, you should select the elements to which the information that is published on the site is linked. This is done to satisfy the needs of users, and this in turn has a positive effect on all work processes.
4. Using structured data
The year 2020 disposes to pay attention not only to the quality of content but also to its structure, the structure of its data. Structuring helps search engines to better understand the content, in particular the relationship between blocks and elements, links to other pages, etc. Using the ever-improving micro-markup is also a good step. At the same time, misuse of this tool will be punishable at the legislative level, therefore, only licensed services and plugins should be used in the work.
5. Programming languages
If there is a need to reduce time outflow, then next year it is worth paying attention to programming languages such as Python and R, since they are not only easy to learn and use, but also effective. For example, Paul Shapiro, director of SEO at Catalyst, points out that basic programming knowledge can help make SEO professionals even more efficient. They will be able to work with a variety of information sources, use elements of machine learning, etc.
6. Quality improvement, focus on Zero-click
The problem of issuing Zero-click appeared in many sites back in 2019, in 2020 it persisted and turned into a trend that should be expected to continue in 2020. At the same time, calling Zero-click a problem is an exaggeration since if a specialist is ready to adapt to dynamic changes, it will be able to provide the user with the maximum amount of useful information in the search engine results without actually switching. It also makes sense to work with external information, since tools such as Meta tags, micro-markup development, and many others are becoming available.