Knowledge of the terminology and competent use of the SEO terms themselves separates the professional from the amateur. If the basic concepts are used “out of place”, are used with the wrong stress or ending, then this immediately betrays an amateur or a novice specialist. This aspect is especially clearly manifested during personal communication.
Here are the Top 5 Terminologies in SEO that every business owner needs to understand.
1. Ranking factors
Ranking factors are characteristics of the search engine algorithm, based on which the position of a given document on a request in a certain region for a user is determined. Factors can be different: relate to the site, its web environment, and the search query itself, and user behavior on the Internet.
Modern search engines operate with hundreds of different factors, including those related to the end-user (SERP personalization).
2. Internal optimization
Internal optimization is a set of measures aimed at improving the indexing of a site by search engines and a group of ranking factors that are determined by the content of the site itself.
The set of factors that are determined by the content of the site is called internal ranking factors.
3. External optimization
External optimization is a set of measures aimed at improving a group of ranking factors, which are determined by search engines in the web environment (third-party sites on the Internet).
4. Behavioral factors
Behavioral factors – a set of characteristics of a search engine algorithm that is calculated based on user behavior. Both user behavior on the SERP pages and behavior on the site itself and third-party resources are recorded.
5. SERP & SERM
SERP (abbreviation for Search Engine Results Page) is a search engine results page.
SERM (an abbreviation for Search Engine Reputation Management) is a set of measures to improve the reputation of a brand or person using search engine optimization (SEO) tools. Literally: reputation management in search engines.