In the coming year, if you want to know trends in social media marketing than you have come to the right place!
In 2020 due to COVID-19 lots of trends changed and the business world revolutionized a lot, businesses went digital and most of the marketing nowadays are performed on social media marketing. We will discuss 5 social media marketing trends that you should follow in the coming year 2020.
It would seem that naturalness has always been in demand. In fact, it was in the era of the development of social networks that the most important trend in both visual and textual content became real, living emotions, poses – captured moments of real, non-staged life.
In the context of stories, this term refers to the interconnectedness of your stories. It retains attention, helps focus the audience on your stories, not because of the need for products or services, but because of a lively human interest. The presence of some logic in the stories turns them into a kind of series that you want to watch to the very end, no matter how many episodes there are.
Focusing primarily on engagement
Previously, it was believed that if post has enough likes, then it is worth attention. The logical chain does not contain any visible flaws: since so many people liked it, it makes sense to get acquainted. The only problem was that due to factors such as boosting likes and intrusive advertising of information, “thumbs up” were no longer perceived as an argument.
- Reach is the total number of users (unique) who viewed your content.
- Engagement – a set of likes and comments under a post or story (in the case of stories, likes are replaced with polls and tests);
- Views – focusing on the number of actions, not users (five views from one person remain five views, and are not converted into one);
- Saving – unlike likes, it is impossible to wind up saving.
Involvement among all these factors is the most important.
Consulting company Capgemini conducted research that focused on user interest in voice assistants. As a result, 24% of respondents preferred communication with a voice assistant to information on the site. This is, to put it mildly, a solid market share. Moreover, this number is growing every year. Voice assistants appear in the networks, a special marketing direction is already planned, aimed at working with voice assistants.
First of all, it is important to show yourself in the media as an expert in your activities: to demonstrate your successful work more often, to provide the most useful information. It is worth considering the associative component: if the page tells about an expert, but the bulk of the posts tell about his trips to nightclubs or trips to the Seychelles, then the opinion of him will not form as a specialist, but as a party-goer and a life-burner, which subconsciously reduces trust to the author.