Artificial intelligence is all the hype since the last decade or so.
Intelligent software’s, monitoring systems and complex user interfaces are increasingly making use of AI. Particularly the new ‘RankBrain’ AI based algorithm introduced by Google has revolutionized the way search engines will optimize and rank websites for Search Engine Results Page (SERP) rankings.
What does it mean for SEO?
How AI will effect SEO?
Will AI change the SEO?
Will AI compliment SEO?
These questions need to be looked into!
Search Engines and Artificial Intelligence
Search Engines algorithms have been employing AI since almost always. AI has been used to gather information (like keywords, content analysis, link quality etc.) to match the requisite pages with a user’s queries. Google, for example, is getting more and more user friendly due to use of AI. Now you can almost “ask’ google anything instead of writing down keywords.
Let’s look at an example:
If you search for, let’s say, ‘where is coldest place on earth?’
Google not only itself interprets that questions correctly but answers you accordingly. Moreover, it will provide multiple options as well to further assist you.
This is AI!
This RankBrain AI feature not only enables google to interpret ‘human like’ queries but also facilities Google in making its ‘information bank’.Everyday google receives ~3 billion search queries and about 15% of them are still never heard of by google.
This AI facilities Google in building up its ‘knowledge’ to present even faster results.
AI and SEO
There are many similar applications of AI that are being employed by search engines to refine their algorithms more and more.
What does it mean for a website owner?
You need to improve your website and everything associated with it!
SEO is getting more and more evolved to cater for the optimizations being introduced by Google. Price water houser coopers predicted that AI will add ~$15.7 trillion to global GDP while The Economist concluded that 75% of industry executives believe in active Implementation and collaboration of AI.
AI is learning and evolving.
SEO practices now need to evolve too to cater for this trend.
SEO can’t just now limit itself to keyword optimization and content creation.
SEO has to use AI too.
How to use AI in SEO?
SEO experts are researching and implementing new tools and techniques to use AI in their optimizations.
Some of the areas where AI can be implemented are:
- SEO works based on analysis and trend generation. AI can work faster and efficiently to aid SEO practitioners in gathering this data including market trends, keyword performance, website statistics and account management.
- SEO requires consistent involvement and monitoring by SEO experts to keep this updated. AI can assist in automating tasks like keyword search and updating, back-linking, competitor analysis and content control.
- Keeping the landing pages interesting for all the potential customers is a huge task. AI can be used to keep track of types of visitors and their preferences etc. This can be used to create personalized webpages on demand like Amazon etc.
AI is here and SEO is going to make the most of it.
Let’s start with an innovative SEO approach to increase your organic traffic.
Let’s go AI…!!!