Google adores fresh content and it is no wonder why, as new content is an indication of a healthy website. If you want to rank in Google, the best thing you can do is create better and more unique content than anyone else.
Here are 10 tips for ranking in google:
1) Use proper keywords
The first tip for ranking in google that we will give you is to use the proper keywords on your page. These words or phrases should appear multiple times throughout your text and also be included within the title tag. Doing this helps search engines such as Google determine what your web page’s topic most likely is about, which tells them how relevant your site is to their users’ search queries; thus determining where they place you among their search results.
2) Establish a strong social media presence
Your next tip for ranking in Google is to establish a firm social media presence, as this can be extremely helpful to your site’s visibility through many different routes. First, it increases the number of backlinks pointing at your page which Google loves because these are an indication of popularity among users. You should start by promoting your content whenever you have the chance to do so on other people’s blogs or websites, as well as establishing accounts on popular social media sites such as Facebook and Twitter. Once you have started doing this, Google will see that there are other social media sites that think it should rank high up amongst its search results due to user popularity, thus sending it even more traffic.
3) Provide good answers to your users’ questions
Another tip for ranking in Google is to provide answers to the questions that your audience might ask about the topic of your website’s content. For example, if you are running a cooking blog, then one of the best ways for you to rank high up on Google would be by creating an article about baking cake and answering the question “how do I bake a perfect cake?” within this post. Although many people might not use Google’s search function like this specifically, providing answers which help solve these problems helps Google know how relevant your website is to its users; thus helping it determine where it should place you among its search results.
4) Use social media networks when sharing content
Your next tip for ranking in Google is to share your content on social media websites whenever you publish it. This shares the link to your blog post or website via other people’s accounts which creates more traffic because Google sees that another popular site (that one belonging to another user) thinks your web page should rank high up amongst its search results, thus sending more visitors.
5) Get listed within online directories
Another useful tip for ranking in google would be to get listed within online directories as this increases the number of backlinks pointing at your site. You can find some great ones by searching ‘online directories’ using Google itself and then simply following the instructions given on their websites so that they list you on theirs. Some examples of these are dmoz.org, infousa.com, and yellowpages.com.au.
6) Start blogging
Start blogging yourself for your website as this will greatly increase the amount of traffic it gets from search engines such as Google once you have built up a strong following of readers who come to expect new articles from you on a regular basis. The best kind of blog to have is one which provides unique content that other people are not likely to write about themselves, thus making yours stand out amongst the rest. This also creates backlinks pointing towards your site which Google loves because they are an indication that many people find your web page useful, especially if they are linking directly to its homepage; thus making it rank higher up on their list of results.
7) Make sure your site is mobile-friendly
One last tip for ranking in google would be to make sure your website or blog is mobile-friendly as this will massively improve the experience of your visitors. This includes ensuring that all images and content can be seen clearly on a phone, allowing them to navigate around easily, and preventing Google from penalizing you for it not being accessible enough. You can find out how to go about making this change by searching ‘mobile-friendly on Google itself and then reading any relevant articles which come up under the first link, as they should all have been written by experts with exact instructions on what needs doing.
8) Submit a sitemap to Google
Submit a sitemap for your website or blog. This is essentially what is known as a manifest file which acts as an index of all the links on your site and allows Google to easily discover new pages that you have created without having to manually crawl through your website each time it wants to add them into its search results. You can find out how to do this by searching ‘sitemaps’ on Google itself, then following any relevant links under the first one offered.
9) Optimise your images
Optimizing your images after importing them onto your computer helps increase their click-through rate (CTR) because they stand out more against other web pages in Google’s results list when someone searches for something related, thus giving your site a higher chance of being clicked on. You can do this by using the ‘ALT’ tag for each image with text that is relevant to what they are displaying. This also helps boost your SEO in general as you will appear in Google’s image search results too, thus attracting even more visitors than before due to its popularity amongst all users who search online with it.
10) Keep an eye on your competition
Last but not least, keep an eye on your competition when trying to rank in google so that you always know what strategies are currently working well for them and why; allowing yourself to mimic these methods whenever necessary. This ensures that you only ever use the best of the best ways of improving your website which has been proven to work.