Providing every customer good service is probably already a top priority for your small business. But along with the two-way communication provided by social media, it also provides a unique opportunity to improve your customer service game and provide instant satisfaction to your target audience. Here are some of the benefits you’ll get from social media marketing.
1. Increase Your Visibility
If your main goal is to attract more customers, then digital marketing can help improve your company’s visibility on the Internet. You can write blog posts about your products and services, keeping in mind that your posts must be of high quality in order to be useful to your audience. You can also create your own website where you can better showcase your products and transact.
You can create company pages on social networking sites such as Facebook, Google+ and Twitter that contain millions of users who may one day become your customers and investors. Of course, simply creating these accounts will not immediately grab your attention.
2. Social media is cost effective
As more social media platforms add algorithms that filter what users see in their news feeds, your organic content may get lost in random order. Take advantage of low-cost social media advertising features to promote your content and special offers.
Most social media ads are cheaper than traditional ads, so you don’t have to spend a lot of money to reach more people, grow your audience, and grow your business.
3. Social media covers all ages and demographics
Social media challenges age barriers. A 2015 study by the Pew Research Center found that 65 percent of US adults use social media.
Between 2005 and 2015, use between the ages of 30 and 49 increased by 69 points from 8 percent to 77 percent. So, no matter how old your target audience is, young or old, chances are, most are already logged in and waiting for you to get started.
4. Social media encourages two-way communication
Social media gives you the opportunity to learn more about your audience, their interests, and collect feedback.
Ask your clients to share their thoughts, questions and ideas to get to know them better. You can answer just as quickly, without having to pick up the phone or worry that the client won’t see your answer.
5. Social media allows you to talk a lot about your business.
Social media is becoming a popular destination for consumers looking to learn more about business. This is because these sites enable companies to offer the latest information about products, services, or upcoming events.
Plus, most of your activity and profiles on social media sites can be made public, which means they can be indexed by search engines – another way to make sure that your business or organization is the answer when someone is looking for a solution to a problem.