SEO is a very important part of digital marketing. As we all know Google is the most used search engine and people often rely on search engines to search and to research. So ranking as above as possible in a search engine can boost your business extremely well.
Let’s analyze the effectiveness of advertising and promotion in search engines.
Search engine coverage. In total, more than 93% of all Internet users on the planet Earth use one or another search engine (Google, Bing, Yahoo) regularly, i.e. billions of people! For example, the audience registered in various social networks is 43% of the entire Internet audience.
The affinity of advertising in search engines – search engines are designed in such a way that they give out content at the user’s request. The user, through his request, which he enters into the search bar, identifies his need himself, and the search site adjusts its content for this request. Thus, the search engine advertising affinity is close to 100%
Search Relevance. It would be unfair to say that search engines always give results that 100% meet the expectations of their users, of course, this is not the case.
More Quality Traffic. One of the main advantages that it brings a high number of organic traffic to your website, When you focus on appealing to customers who are actively looking for information related to your business, products, and services, you’ll be much more operative in reaching your target audience.
The financial benefit of SEO over search engine advertising
At first glance, investments in contextual advertising seem more attractive than in search engine optimization (SEO).
Investments in digital advertising (PPC). The entry threshold is $ 50- $ 100, payment is made according to the tariff (rate) for each click, the transition to the site, i.e. the tool is manageable and predictable. Advertising is released instantly, in some cases 3-4 working days after launch.
Investments in SEO promotion. The entry threshold is from $ 300 – $ 800 per month (read the article “How much does SEO promotion cost”), payment in the form of a fixed or variable rate for the services of a keyword pool promotion agency. The first results are not earlier than after 3-4 months, sometimes 6-8 months. The tool is not predictable as it depends on search engine algorithms that change frequently.
Considering all of the above, investments in contextual advertising, for example, Google Ads, are much more profitable and reliable than in search engine optimization.
