Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” and “editorial” sections of a website.
Why Does White Hat SEO Matter?
White hat SEO is the practice of making WebPages that follow search engine guidelines, or rules that Google has established to maintain high-quality results in their searches. White hat SEO is generally more time-consuming than black hat SEO, which involves tricking Google into showing your page for particular keywords by using links and other on-page factors in ways that aren’t natural — but it’s also more likely to result in a page being ranked highly.
What’s The Difference Between White Hat And Black Hat?
White hat SEO techniques focus on developing content that naturally attracts links. On the contrary, black hat SEO involves unnatural methods of increasing a website’s visibility in search engine results pages by way of deception or manipulation.
Who Uses White Hat Versus Black Hat?
SEO agencies tend to be split into two categories: “white hats,” who typically work with companies that produce original content; and “black hats,” who mostly work with clients interested in promoting affiliate or other referral programs. [Source: Who Uses White Hat Versus Black Hat?]
Why Would A Business Use White Hat SEO?
When a site employs good practices, it is naturally more likely to appear at the top of search engine results. If you own a brick-and-mortar business, you want customers visiting your store instead of competitors’, and an SEO strategy can help give you a leg up. In addition, unlike many PPC or affiliate advertising programs that have finite lifespans, organic traffic from SEO isn’t going anywhere anytime soon — as long as you do things right.
How Much Does A Black Hat Agency Cost Compared To A White Hat Agency?
Since black hats are mostly interested in short-term gains from getting quick results to their campaigns, they charge a flat fee or a percentage of the profits. White hats, on the other hand, will generally charge an hourly rate. [Source: How much does a black hat agency cost compared to a white hat agency?]
What Are Some Examples Of Good Practices For White Hat SEO?
In general, attribution and acknowledgement should be given to all sources that contributed towards acquiring the client’s business. These sources include directories such as Google Places and Bing Local, social media outlets such as Facebook and Twitter, award sites recognizing achievement in your industry, press coverage from both online and offline publications…the list goes on.
Who Uses White Hat Versus Black Hat SEO?
SEO agencies tend to be split into two categories: “white hats,” who typically work with companies that produce original content; and “black hats,” who mostly work with clients interested in promoting affiliate or other referral programs.
Why Would A Business Use White Hat SEO?
When a site employs good practices, it is naturally more likely to appear at the top of search engine results. If you own a brick-and-mortar business, you want customers visiting your store instead of competitors’, and an SEO strategy can help give you a leg up. In addition, unlike many PPC or affiliate advertising programs that have finite lifespans, organic traffic from SEO isn’t going anywhere anytime soon — as long as you do things right.
How Much Does A Black Hat Agency Cost Compared To A White Hat Agency?
Black hats are mostly interested in short-term gains from getting quick results to their campaigns, so they charge a flat fee or a percentage of the profits. White hats, on the other hand, will generally charge an hourly rate.
What Are Some Examples Of Good Practices For White Hat SEO?
In general, attribution and acknowledgement should be given to all sources that contributed towards acquiring the client’s business. These sources include directories such as Google Places and Bing Local, social media outlets such as Face book and Twitter, award sites recognizing achievement in your industry, press coverage from both online and offline publications…the list goes on.
