What is On Page SEO? This is a type of search engine optimization where a website or web pages are optimized in such a way that search engines like Google, Yahoo or Bing can find them. This optimization usually gives rise to traffic because the search engines are always looking for new websites on the internet and your site will therefore rank high on the lists given by them. What this does is that it improves the rankings of your web pages and consequently, makes them easily visible to the customers thus increasing your chances of getting more sales. It is often considered as one of the most important factors in search engine marketing.
However, the techniques used in SEO do not stop at keywords alone. They also include the choice of the right kind of content to be placed on your pages, and the relevance of these keywords to the target audience. There are a number of tools which are available to help you with this process and all of these help you in making sure that you do not go overboard in using keywords and end up damaging the image of your website by doing so. Some tools even allow you to analyze the content of your website so that you can know how much you should limit its use to make sure that you don’t create more issues with search engines like Google.
The importance of keywords in SEO lies in the fact that they are the very foundation or base of your website. If you are able to successfully optimize your web pages and content using the appropriate keywords then the likelihood of getting more traffic will also increase. In fact, this is one of the best ways to ensure that your website will rank well on search engine listings; you need to remember, however, that you should not overdo it as you could risk penalizing your website and driving potential customers away in droves to look for better options.
