Long tail keywords are keyword phrases that consist of more than one word, and contain three or more words. These long tail keywords are significantly different from short-tail keywords in that they typically drive fewer searches. While it may not be reasonable to rank for a term such as “pizza.” It would be possible for a site or business to rank for a long tail phrase such as “best pizza from Chicago restaurants.”
Offer A Great Opportunity
These long tail keywords offer a great opportunity, however. The traffic driven by these keywords is often more focused and likely to convert into sales than the traffic coming from short-tail keywords. Long tail keyword phrases can be found through keyword research – a process by which a list of long tail keywords is generated based on a targeted subject.
Quality Traffic
The greatest advantage offered is that they can be used to drive more qualified traffic to landing pages. Increase the conversion rate from visitors coming from search engines to leads or sales. Long tail keyword phrases are known as “conversion focused” keywords. Because the end goal of marketers who aim to increase conversions is to drive traffic that is in line with company goals.
These long tail keywords are less competitive, meaning it is easier for companies to achieve high rankings through keyword targeting than they would by targeting only short-tail keywords. This makes it more feasible for small or medium sized businesses that don’t have the resources other larger companies do to compete.
Long tail keywords are also helpful for businesses that are beginning SEO campaigns, as they can use these words to rank for more competitive terms in the future. By first ranking for long-tail keywords and eventually moving to target keywords. Marketers can demonstrate their ability to drive traffic and garner conversions for their clients.
Help Building Marketing Campaign
Companies that have not already begun to use long-tail keyword into their marketing campaign can begin by focusing on a few key words, and perhaps starting with one each month. Over time, this strategy will result in a list of targeted keywords from which to develop new content or improve ad copy through split testing.
Keyword research tools are commonly used to discover keywords. Once they have generated a list of potential keywords. Marketers can prioritize their list by looking at how competitive each keyword is for specific search terms. And where current traffic levels are coming from.
Marketing teams can use this information to develop content around these keywords that will attract the most traffic and conversions. By using these keywords. A company can successfully target a specific demographic of internet users interested in the products or services being offered.
Marketers should keep in mind. It is possible for a keyword to have both long tail and short tail variations. Such as “credit cards.” While many people might search for “best credit cards.” Those who especially interested in a specific type of credit card may search for a long tail variation. Such as “best balance transfer credit cards.”
So, while companies might first begin by targeting short-tail keywords with their sites. They should also ensure they have a strong presence on the web for long-tail variations. By exploring the different variations of their keywords, businesses can drive the most traffic to their site possible.
