Popups are good for converting visitors into customers, but WordPress doesn’t allow them by default. This is where popup plugins come into play. With these, you can customize your popups and make them appear completely as you want them to.
A WordPress popup plugin helps you create customized messages that fit with your brand on your website when visitors take a specific action. It’s also possible to set trigger time limits or target visitors based on certain actions they take on your site.
In this guide, we’ll look at some best WordPress popup plugins and explain how they work. For each popup plugin, we explore its features and explain how it can help you with your email marketing.
What To Look For In A Pop-up Plugin?
The following are the things you should look for in a WordPress pop-up plugin.
Customizability
Choose a popup plugin that is easy to customize. Poorly designed WordPress or website popups can easily become irritating for visitors and ruin the user experience. In addition, poor designs can hurt your brand’s reputation.
Features
You’ll have to pick one solution that offers proper behavior interaction, targeting, personalization features, and maximum conversion.
Performance
Most popup plugins typically use WordPress to track analytics. This can increase server load, decrease page speed, and cause unwanted page refreshes.
Budget Friendly
Make sure you find a WordPress popup plugin within your budget. Make sure there are no hidden fees, as some plugins offer additional functionality but require payment first.
Customer Support
With a pop-up plugin for WordPress, you want to make sure that it offers customer support and is stellar when it comes to solving any technical issues. You also want to make sure that the team behind the product is available through multiple channels as well.
Integration
When you’re looking for a pop-up plugin, find one that will work with your website and email marketing services. This will maximize the effectiveness of your content and marketing campaigns in the long run.
Why Pop-up Plugins Are Used?
A pop-up is an applet that appears on top of an active website usually due to a trigger being activated. It usually comes in the form of a window or image and generally has control over its appearance.
WordPress webmasters often use a pop-up plugin to make their pop-ups easier to create, customize and integrate.
The best WordPress pop-up plugins provide the perfect template and builder, so you don’t need to design them from scratch.
If you want to get more conversions from your site and improve current customer engagement, you should start running pop-up campaigns. They’ll help you grow subscribers with email opt-ins, reduce cart abandonment rates on the website, and promote ongoing events.
The built-in triggering options make this strategy possible for webmasters with different technical knowledge, meaning they can use this tactic without much effort.
1. TrustPulse
TrustPulse is an all-in-one digital marketing solution created by the team behind OptinMonster.
This plugin will allow you to work on increasing your conversion rates and sales rates from your WordPress dashboard.
The TrustPulse real-time event tracking feature makes it easy to track your customers’ actions on a site. This feature can help you present a sense of urgency when wanting the customer to take action.
TrustPulse is a plugin that is highly customizable and integrates with your site’s content. It uses advanced targeting rules to make the most of what makes your site special and maximize conversion rates for all pop-ups on your site.
It’s easy to find out how your pages are performing by using our accessible analytics data.
The premium plugin offers support for membership and WooCommerce integration, plus it’s compatible with other plugins like MemberPress.
Premium plans, between $5 to $39/month, unlock other smart-targeting features that help you maximize your revenue. For the best support option, consider a plan in this range.
2. OptinMonster
OptinMonster is the most popular lead generation software on the market for its ease of use and solid performance. With it, website visitors can be converted into subscribers and customers easily.
This WordPress plugin gives you a wealth of marketing tools that are powerful and incredibly easy to use. You’ll be able to maximize your conversion potential, with the click of a few buttons.
OptinMonster is the leader in conversion-boosting software for digital publishers. They offer a variety of marketing solutions, including popups, welcome mats, scroll boxes, and more.
Targeting features allow you to target the users that are most likely to respond to your audience.
3. Sumo
Sumo offers many features to collect the visitors’ email addresses and build your email marketing campaigns. This plugin offers a great solution for marketers who want to use an easy-to-use, versatile tool.
When you choose opt-in email forms, they come with customizable designs just like any other website template.
Sumo will expand your reachability and increase your conversions by allowing you to share content on social media and target it with visitor-specific features.
Subscribers can create custom subscription sites for their specific needs. Subscriptions are also set up to send up to 10,000 newsletters per month.
We’ve partnered with leading mailing providers such as Mailchimp and AWeber to help streamline your workflow and save time.
Unlike other email platforms, Sumo even provides its users with a discount code generator as well as analytics tools that help you monitor your marketing campaign’s performance and boost conversion rates.
Get access to the best of Sumo for just $39/month with a premium membership. The A/B testing feature as well as removing your site name from forms is included.
