Video marketing means the usage of video as a medium to advertise or promote your business or product on various digital platforms. In a nutshell, when you apply video marketing to promote your business, product or service your brand is being promoted. There are many different ways in which to make the most out of this new medium and have your business video marketed online, which is called web video marketing or YouTube marketing. If you are not aware of the fact that there are various video marketing options on the internet, then perhaps you should know what are they, how can you get involved and what are the different benefits of the same. The first thing that you need to know is that video marketing is very much alive and thriving, so you must understand the fact that there are hundreds of thousands, if not millions of different videos being uploaded on the internet every day. It is a great way to reach your target audience because it gives you the opportunity to not only create an online presence but also to ensure that you reach out to your targeted audience. You can do this by creating quality videos that answer the common questions that your target audience might have. When people go searching for answers on the Internet, they do not like to read long articles or manuals because they don't want to read something that's too much. Instead, they would prefer to watch videos from online sources that can solve their problems in the shortest possible time. Also, creating quality and entertaining videos is a great way to make your audience curious about your products or services. One of the best places in which you can upload your videos is YouTube because it has millions of viewers and users, but most importantly it provides you with an opportunity to reach out to your target audience. Another option would be to create videos on your own website. However, it is important that you should remember that the goal of your videos should be to educate your audience, as opposed to making your audience curious about your products and services. In addition, if you are targeting local or niche markets then it will be necessary that you have the right equipment and resources to provide good quality videos to your audience. Once you have all of these resources, you will be able to produce good quality videos that will help you to increase your visibility on the Internet and to build a good reputation among your target audience.