Social media allows consumers to interact with the products or services that they are interested in and helps them create opinions and reviews about products and services. Social networking sites have become a force in the consumer world, as they allow friends, family, and colleagues to interact with one another and build long-term relationships that can result in large-scale purchases. The many benefits of social media allow customers to make their voices heard through the medium, increasing brand recognition for companies that engage with consumers on a regular basis. Below are a few benefits of social media that every company should consider. As social media allows for people to easily voice their opinions and experiences with products or services, it is a great way for consumers to connect with a company that cares about listening to what they have to say. People who regularly utilize media tools such as Twitter or Facebook will likely be more likely to buy or be more likely to recommend a product or service to a company, as compared to someone who only uses a social networking site once in awhile. Connecting with new people is a great way to keep in touch with current customers, and is an effective method of providing product information to a general audience that is not affiliated with the company. Social media allows people to stay connected with one another by allowing them to post comments, share links, and photos - all of which are easy ways for followers to engage with a company on a daily basis. Twitter, LinkedIn, and Facebook are some of the most popular and efficient social networks, and all of them provide an easy way for businesses to promote themselves and their products to a new audience on a consistent basis. In fact, studies have shown that companies that regularly post social media posts have more customers that are loyal to the brand than other companies who only post promotional content once in a while. With these benefits of social media, companies that regularly engage with their audience through these mediums will be able to increase customer loyalty and develop long-term relationships with their followers and subscribers.