What is SEO? Search Engine Optimization is an acronym for a more accurate expression, Search Engine Result Optimization. SEO is an important component of Search Engine Marketing (SEM). SEM refers to the process in which a business will seek to promote its website or online presence via Search Engine Optimization. Search Engine Optimization is an important tool that allows businesses to increase their online presence and thereby gain increased exposure in the marketplace. SEO deals with the processes of increasing a website's rankings in search engine results pages (SERPs). In simple terms, SEO improves a site's placement in SERPs. SEO aims at increasing the number of visitors to a site or web page by using a number of common techniques. The techniques are divided into those that directly deal with rank and those that deal with content. There are many things that should be understood by business owners about Search Engine Optimization (SEO). Businesses need to understand the benefits of creating quality content, creating keywords and finding ways of ranking high in the search engines. Many people who are new to Internet Marketing and do not have much of a background in this area would benefit greatly from taking a class in SEO to help them better understand the basics of how it all works.