What is mobile marketing? The term "mobile marketing" refers to the use of wireless media platforms for direct customer contact with businesses. Mobile marketing is an interactive multi-channel digital marketing method focused at understanding who your target audience is, understanding their buying habits, where they are, what they do, and why, and then delivering content that engages, educates, and entertains them. In the past few years, there has been a significant increase in the number of companies that have started using mobile marketing techniques to increase revenue and profit. More companies have realized that there are more ways than ever before to reach their customers, stay in touch with clients, and perform lead generation activities such as telesales, appointment setting, and live video conferencing. So what is mobile marketing? Mobile marketing involves using your existing brand assets to advertise to your current customers as well as to new clients. For example, you could use your current logo as a button or icon on your site, along with your company's website URL or the physical address of your business. You can place these ads on your cell phone or smartphone, your kids' cell phones, your laptop, your key chain, your purse, and even your t-shirt. You can also post these ads in public places such as restaurants, malls, subways, etc... What is mobile marketing? According to studies, the majority of mobile users tend to check their mobiles before they go to their seats at restaurants. Thus, if you are able to design a mobile-friendly site, it will not only entice customers to keep coming back but also bring in more revenues. Studies have shown that smartphone users tend to search for a greater number of sites and apps for the products and services they need. If you are able to design a site that can be found easily by smartphone users, you will definitely find success in your mobile marketing campaign.