What is digital marketing? Digital marketing is basically the part of online marketing, which uses digital technology like electronic gadgets, mobile phones, desktop computers and various other internet and web based media and devices to advertise services and products. It is a type of advertising that targets specific markets that can be categorized into several sections. Some examples of the digital marketing segments are as follows: What is Digital Marketing? This kind of marketing mainly targets people through electronic devices. In this strategy, digital signals are embedded in advertisements and pop-ups which appear on the screen when the user scrolls up or down the page. For instance, an ad that shows up while you are browsing the Internet browser and a pop-up appears asking you to buy something right away will be categorized under this category. The TV commercials that play while watching your favorite TV show can also be classified under this strategy. What is Radio Marketing? This type of marketing mainly targets the general public through the medium of radio. Unlike what has been previously mentioned, radio marketing targets a larger audience since it can be easily heard everywhere around the world. It is believed to be one of the most effective means of reaching a wider audience compared to print media and television ads. A radio commercial may be used for a variety of purposes such as introducing a new product or service, promoting a charitable organization or for building brand awareness. What is Digital Marketing? Digital marketing also aims to create a customer journey which guides the buyer from start to finish. An effective digital channel contains several elements like navigation, content and interactivity. It guides the customers from point A to point B. As the name suggests, it connects the business with its consumers via digital channels. Digital channels include SMS, emails and social networking sites which automatically get the customer's attention. What is Offline Marketing? Offline marketing refers to the use of print, television, radio and billboard advertising as well as other types of visual ads. The most popular form of offline marketing is direct mail, telemarketing and the use of billboards and banners. It has been found that consumers tend to remember the advertisers who have used personalized ads, phone calls and mailers. Most of the time they also recall the kind of response they got. What is Search Engine Marketing? Search engine marketing is a relatively new form of advertising but has rapidly become popular due to the fact that it is a low cost way of advertising. In this form of media marketing advertisers submit their URL's to search engines so that when a user searches for a related product or service the advertisers' URL will appear. Today, many online companies have realized the potential of this form of marketing and are investing in it.