Shopify SEO, or search engine optimization, is the process of making sure that your online store appears high in Google and other search engines. It involves using specific keywords to make sure people can find you quickly. Search traffic has been known to drive more sales than any other type of traffic because it makes up 47% of all web traffic.
Shopify SEO is important to your ecommerce business because it gets your store seen quickly by customers looking for products like yours. It also drives more organic referral traffic than any other type of website or online marketing tool.
Keyword Strategy
A keyword strategy is the foundation of everything you do in Shopify SEO – it is crucial that you understand how to use keywords. Start with your brand name and expand out into related keyword phrases, which are words or groups of words people type in when they are looking for the products you sell. For example Shopify SEO, if your company sells handbags, “tote bag” would be a relevant term to include as one of your keyword strategies.
Keywords are important because they tell the search engines exactly what your store is about and how it should be ranked in their listings. When you’re done with your keyword strategy, it should define every aspect of your shop’s presence – from titles to Meta descriptions, blog topics to product names.
Getting Located In Google Maps
Google Maps get 23% of all mobile searches, and they love to recommend local businesses to their users whenever possible. One way you can show up in search results are to have a Google My Business account – which is free and easy to set up in just a few minutes. Another way is by having enticing descriptions that tell the reader what your business does and where it is located.
Wherever possible, get your Google My Business page linked to your store by adding your URL to the end of your listing. All you need to do is fill out your business name, address and phone number in the provided template – then make sure you verify that everything is correct. Keep in mind that once verified, the information will be publicly available and editable by any user.
On your store’s Google My Business page, include a link to your shop in the “About” section. You can also claim an extended text description, which can contain up to 500 characters of rich content.
The more engaging you are with your descriptions, the better chance you have of people clicking through to your store.
If you do not have a Google My Business account, make sure that the NAP (name, address and phone number) are consistent across all listings on the web. This includes your social media pages on Face book, Twitter and Pinterest – as well as any other business directories where you are listed or reviewed.
When you create your Google My Business page, make sure that all of your information is correct. Most importantly, claim an extended business description – which can contain up to 500 characters of rich content.
The more engaging you are with your descriptions. The better chance you have at people actually clicking through to your store after seeing it come up in search results.
Links And Citations
Google looks at links as votes of support for a website’s authority and relevance to the user. It has been known to boost rankings when other websites link back to your content, which is why it is important that you build links whenever possible.
Many businesses get caught up thinking that they need more links than their competition, but the truth is that you really need to look at your competitors as a benchmark for your own website.
You can then build links on authority pages and directories, which will help bring more traffic to your site as well as improve your rankings.
One of the best ways to build powerful backlinks is through citations – especially those with high-quality, relevant content. Make sure your business name, address and phone number is consistent across all listings on the web – including review pages, social media accounts and other business directories.
A simple way to check for citation consistency is to do a Google search for “site:yourdomainname” followed by your city or area code. Followed again by your business name. If you see your business information out in the open (and it’s not a review). Then there is a good chance that someone has made an incorrect citation for your brand and you need to take action right away.
What Else Can We Do?
- Make sure all of the products listed on your website have unique, searchable names.
- Make sure your website is mobile optimized and fast loading.
- Make sure all of the links on your website point to primary content and internal pages, and not duplicates or other URLs outside of your domain.
