The acquisition marks Semrush’s debut attempt to launch a product that is not made specifically for the search or content marketing teams.
SEO toolmaker Semrush is announcing plans to purchase the competitive intelligence platform and sales enablement system Kompyte.
What’s the reason we’re interested. Semrush is one of the major players in the SEO tool market, and this announcement, in conjunction with the acquisition of Backlinko indicates Semrush is committed to expanding its user base and capabilities for search marketing and sales teams.
The acquisition could also give Semrush the opportunity of expanding the work it’s working with its existing customers: “Kompyte is the perfect product to upsell to our existing customers who already use our competitive intelligence features,” Eugene Levin, chief strategic and corporate development officer at Semrush stated at the time of the release. “With an average ARR [annual recurring revenue] per customer of about $20,000, there’s a great opportunity for us to elevate our customers to the next level.”
In addition, demand for SEO professionals has increased in recent years, with a particular increase at the time of the epidemic. It is possible that SEO tools will become becoming more prevalent in MarTech stacks, resulting in expansion for tool companies.
How Kompyte does. It is based within Austin, TX, Kompyte offers tools to analyze competitive trends that allow marketers to monitor the performance of a competitor’s site advertising copy, ads, social networks, and many more. The products are designed for marketing, product development, and team members in sales, enablement, and sales.
The reason Semrush is interested in Kompyte. Semrush’s aim by acquiring Kompyte is to broaden its offerings not just search marketing tools but products for a wider range of professionals. “We were always looking for a MarTech product that uses market data to bring other teams to the table,” Levin stated.
“The acquisition will expand Semrush’s ability to help its customers beyond their marketing departments, especially considering 88% of Kompyte’s total user base falls within sales organizations,” the announcement read.
Additionally, Kompyte’s technology will be utilized to improve on. Trends, Semrush’s existing competitive intelligence feature.