The first market that you will be marketing for your business is the dentist. Dentist and dental office marketing is very different from other businesses due to the fact that they deal with actual people, not online customers like most businesses do.
When it comes to dentist and dental office marketing, there are many things that should be included in your plan. First off, before you can actually start any type of marketing for your dentists or dental offices you must first understand what exactly a dentist does and how their practice works; this way you will know what areas need to be marketed and where to market them. Answering these questions may take some time and research but will help provide an idea on where to start:
- About how long has the dentist or dental office been around?
- When were they established?
- Who are their most current patients?
- What are their most popular services offered at the dental office?
- How much do these services cost?
Once by answering these questions, you will have a better idea of where to start. If your dentist or dental office is new then marketing would be simple because it wouldn’t need as much attention, but if the dentist has been there for years and has good reviews you will have to put more effort into getting them more visibility so that they can gain business. On the other hand, if you have an old dentist with poor reviews then you will want to give them a fresh look so that people who may not know about them will take notice and stop in.
Getting an idea of where to start with marketing is just half the battle, then you has to get into it and actually do it! Now that you know some ideas about what your marketing should include let’s go over some tips on how to market a dentist successfully:
First off, make sure that you know exactly who your target audience is going to be. You will need a clear picture of what age group, gender, educational level etc. you would like these people to consist of before doing anything else.
Once you know who your target audience is going to be the next step is finding where they go online or visit their social media profiles. This can be done by looking at your competitors that are already established in the market.
Once you have found out where your target audience goes online, take some time to study each site individually, knowing what types of posts they are making and what their followers are generally interested in. This will give an idea on how to market you online successfully with posts that are relevant towards your target audience.
An example of this would be if your dentist or dental office specializes in children then you would want to post things that interest them such as games and other fun activities. This way it will attract younger clients and families which would help grow your business more because firstly there is a better chance that these kids will grow up and become patients themselves; secondly it will attract parents who may need something similar for themselves such as fillings or other services that your dentist may offer.
The next part of successfully marketing a dentist is gaining trust from potential customers. People will be more likely to at least stop in and learn about what you have to offer if they feel safe and secure enough with their decision.
This can be done by offering guarantees, specials, or other offers for first time clients that will help these people understand that they are not just another number but actually someone you care about.
Being able to market yourself as someone who cares rather than just another business could increase traffic tremendously which would result in more new patients coming through your doors!
Overall it all comes down to knowing that your target audience is so that you can find where they go online studying those websites/ social media platforms individually. Once you have done that then being able to gain trust by promoting specials, offers, or guarantees are just icing on the cake letting people know that they are not just another number but truly cared about.
Once marketing is underway it will take some time for your efforts to start showing results, so do not give up! It may seem like nothing is working at first, but after awhile it will start to pay off and make a difference in getting new patients through your doors!
You can also take advantage of review sites such as dental reviews online to help your cause. These reviews can be used for social media promotions or even special deals that are only offered if someone reviews their experience with you. This could be something as simple as offering 50% off the next visit if reviewed within a certain time frame. This way you are able to get people through your doors who would probably not be interested otherwise.
Overall marketing for dentist will have similar results as any other business, but it is still important to study what sites are being used by your target audience so that you can market yourself accordingly and gain trust through offers and guarantees in order to make a difference in your practice!
