LinkedIn is launching its own podcast service called The LinkedIn Podcast Network. Its pilot program will offer shows on topics such as recruitment, technology, and mental health by experts from outside in addition to its own news team in-house.
A screenshot of podcasts on the LinkedIn Podcast Network.
A couple of podcasts from LinkedIn Podcast Network. LinkedIn Podcast Network. Image: LinkedIn.
There’s an increasing amount of podcasts targeted towards professionals. This is particularly the case in the field of search marketing. The hosting of your own podcast on LinkedIn can help your company particularly when it’s a B2B company and you want to reach more professional audiences than be able to do Apple Podcasts and Spotify for instance.
Although the LinkedIn Podcast Network isn’t yet open to all companies to join, there’s an application form available to those who are keen to know how to join the network and that could be an option down the line.
The entire LinkedIn Podcast Network shows will be available worldwide through LinkedIn by joining the podcast hosts and signing up for their newsletters each week. The shows aren’t exclusive to LinkedIn, which is a professional social media platform and can be downloaded through other platforms for podcasts, such as Apple Podcasts as well as Spotify.
How do I Join joining the LinkedIn Podcast Network? It appears that podcasts already in existence could be able to learn more details about joining the LinkedIn Podcast Network by filling out this form.
