Instagram rolls out new tools for creators to collaborate and partner with brands on its platform. Instagram is a Facebook-owned company. It is expanding its existing native affiliate tool, in June and allows creators to discover products, share them with followers, and earn commissions from sales by their posts.
Digital storefront
Instagram is also trying out a new digital storefront option for creators that are taking part in its affiliate program, providing another way for individual creators to promote sponsored products to their audience which could be a very tempting option.
This option is currently being tested with US creators who are taking part in Instagram’s native affiliate program.
Content partnership feature
Instagram is also testing new branded content partnership features to help creators get discovered by brands. Creators can add their brand list with creators they prefer to work with which will give them priority when companies are searching for new creators.
Partnership messaging folder
Instagram’s testing a new ‘Partnerships’ messaging folder. along with your ‘Primary’ ‘General’ and ‘Requests’ folders, there is a new ‘Partnership Messages’ section in your inbox. That could be an easier way to facilitate collaboration deals.
Content ads in reels
Instagram’s also launching new branded content ads in Reels, another step towards monetizing the short video format. That will give brands more capacity to boost their Reels creator collaborations, which, as TikTok’s model has shown, is the only real way to gain strain in the format, with traditional, turbulent ads. as more users look to TikTok, and TikTok evolves its revenue share tools, that could eventually see a lot more popular users spending more time on that app instead, unless Instagram can keep them around with more alluring share deals.
We’ll see what happens – these new experiments are in testing with selected users now.
