WooCommerce is the most popular WordPress plugin powering nearly 40% of today’s online stores. One of its best features, the use of plugins or add-ons and extensions, means that it is easy to install, use and customize. At the same time, its highly functional core functionality makes it a strategic choice for business
When someone purchases a theme for their store, they have what it takes to significantly improve their store’s performance. As a consequence of this theme, you’ll be able to create an online storefront that is effective and user-friendly.
In this article, we’ll be discussing what are the qualities you should look for in a WooCommerce theme.
1. Compatibility
All WooCommerce themes need to be compatible with WooCommerce in order to function properly.
WordPress and WooCommerce plugins need compatibility with each other in order to function well. The best WordPress and WooCommerce plugins will work together seamlessly without any conflicts or glitches.
It is highly important to make sure that your WooCommerce site will continue to get the functionality that you’ve come to expect. Make sure this isn’t an issue by using a variety of such plugins for your store.
You see, the way you manage compatibility issues could be preventing you from driving more customers to your business. Since these conflicts typically aren’t as obvious, it can be hard to catch them until it’s too late!
There’s good news! You’ll be able to eliminate this concern simply by choosing a WooCommerce theme with large numbers of active installs, good reviews, and a reputation for building industry-standard solutions.
2. Responsiveness
Responsive websites help your website be better from a user’s point of view, which is important for e-commerce. The majority of consumers shop online on mobile devices, so if your site isn’t responsive it will affect the experience for your shoppers and reduce sales.
A responsive theme makes your website more mobile-friendly, so you should be sure that it provides multiple device compatibility. There are many free mobile simulators out there to help you do this easily.
Don’t skimp on testing. Errors will always be discovered, so don’t hold back. The question is whether you want to discover them yourself or your customers do it for you. Which sounds better to you?
3. Theme Performance
To make your online store a success, it’s critical that your site loads quickly. Why? Because people are often put off by slow sites. A delay of five seconds or more means you’re losing tons of traffic and will have a hard time turning the tide. A delay of 10 seconds or more and you’ll be on the brink of total disaster with visitors abandoning your site.
Google has made it its mission to send visitors to the very best, fastest websites possible so that you get more pageviews and conversions. The one thing they look at is website speed. If your website is slower than the others listed in their search results, then it won’t even be shown.
The need for speed is absolute when looking at how your online store performs. Sometimes a particular theme can make all the difference. And sometimes you’ll want to avoid choosing a computer platform like Shopify because it’s limiting your options.
4. Attractive Design & Layouts
One of the most important factors in the design of a theme is its visual appeal. People are more likely to shop on a website that is well-organized and aesthetically pleasing.
But part of it is that each business is different. A restaurant requires a completely different design than a medical clinic or a travel agency. To figure out what will work for your business, do some research into other businesses in your industry and look for imagery that you can use as inspiration.
It can be difficult for website owners to decide on a theme, and designers often struggle with this process. Having a demo of each theme you are considering is helpful and will help expedite the decision-making process.
What gets your customers excited about your company? Product pages. Make sure product pages are well-written, comprehensive, and capable of convincing customers to purchase through their descriptions.
5. Theme Flexibility
If you want to spend your time selling more products and services, an e-commerce platform is a good fit. If you want to focus on your customers, web design is a better option.
The answer is obvious for anyone who hasn’t run into this problem yet.
The best way to ensure your site is flexible, without having to code it yourself, is by buying a theme that’s built on flexibility. You can simply change the setting for different projects based on specific requirements.
Don’t just think about how the checkout process looks. Think about how it actually functions. Do you want to change your order after purchase? A few clicks and you’re done! Want to decorate products differently on your product pages? No problem, click and click!
The most important thing you should examine is whether or not the company actually has the expertise needed for your job. If a company tries to pass itself off as WooCommerce-only, there may be an issue with its loyalty and dedication to apps that can help increase customer satisfaction.
6. SEO-Friendly
Every online store owner that has failed had the famous last words.
A better motto for a sales page is, “Build it, bring them to it and you will never be disappointed.”
Showing up in the right places and in the right order can be tough, but it’s still important to attract visitors. With SEO playing an important role, your website will show up where people are looking.
Search engines are made up of principles and a set of guidelines. This way, the more effective your website is at meeting those criteria, the higher your page ranking in Google searches. Plus, you’ll attract more organic traffic for your business if you rank highly in Google’s SERPs.
Your WooCommerce theme is important in many ways, but it might not the be most significant factor when it comes to SEO. With a good understanding of SEO principles and the right plugin, you can optimize your headings and other content elements to help ensure that they are properly interpreted by search engines. WooCommerce themes also work with leading plugins for better SEO optimization.
7. Online Support
Whether you’ve found the perfect WooCommerce theme or you’re just not sure where to start, there will come a point when you need help. Just because WooCommerce has everything that you are trying to achieve doesn’t mean it has everything you need. That’s where our team can help! We can implement new features that no one has tried before and we’ve been through more problems than anyone else in the industry.
It can take a while to find the right theme for your business. Even if it takes weeks, starting off on a bad foot by ignoring your builder will only cost you time and money. You’re better off doing some research before finally reaching out.
What you’re looking for are quick and sharp responses. You might not have the resources to be able to offer telephone support or even email support. But having someone quickly address an email or Q&A is just as important. Downloading the themes will help you spot this quality!
