In the last day or at least, there’s been a sudden increase in the number of complaints concerning Google Ads disapproving search ads. The majority of complaints appear to revolve around a rule that is referred to as “official documents and official services. ” Government documents and official services and documents,” and it can be confusing for a number of advertisers.
Google has declared that there is nothing wrong with its policy on advertising implementation and Google has not observed any massive disapprovals for the search ads.
Google’s statement. Ginny Marvin is Google’s Ads Liaison, Google Ads Liaison said on Twitter “safety is our top priority and our policies address a wide all kinds of issues that include the content of ads creatives and the behavior of advertisers. The issues raised in this article aren’t connected. We haven’t also seen any “mass” protests that could be a sign of a bug.”
I called back to inquire whether there could be an improvement in policy enforcement. Ginny Marvin replied “No I’ve had no “mass” protests.”
“The team members are aware that flags of policy can be disruptive, and they work hard to achieve the right balance. Security is essential to the health of the system. Advertisers are able to request reviews or appeals,” Ginny Marvin added.
The complaints. However, there appears to have been an uptick in the volume of complaints received from advertisers. Lior Krolewicz of Yael Consulting posted that they had seen a lot of advertising disapproval across multiple accounts of clients. “43 different accounts of our MCC and none of them involve public documents, or even services,” were receiving ads that were rejected for the exact reason. Accounts that ranged from HVAC firms in California, as well as eCommerce beauty products as well as orthopedic insoles, we’re unable to approve ads because of this. 9 accounts even were able to have ads from their campaign stopped serving because of this disapproval.” Lior wrote.
John Doherty from Credo complained on Twitter that “I’ve two brand-new ads accounts for @ninja_editor that haven’t had the chance to spend anything, and be suspended due to suspicious payments”.