Google has started rolling out the new page experience update for desktop websites and desktop searches A Google spokesperson confirmed this with Search Engine Land. The update will slowly release over the next few weeks and will be finished before the end of March 2022.
Google did inform it that desktop-based versions of the experience update would be launched this month , but the company has confirmed that it is rolling out.
Google offers a comprehensive document for developers on the criteria for on-page experience but , in the simplest terms the end, these metrics are designed to know how a user will feel about the page they visit: aspects like whether the page loads fast whether it’s mobile-friendly or is it based on HTTPS or HTTPS, whether it has distracting ads, and if the content is bouncing around when the page is loaded.
Page experience is composed of various existing Google rankings factors such as the mobile-friendly update Page Speed Update, the HTTPS ranking boost, intruding interstitials penalty and the safe browsing penalty, and improving metrics related to the speed of search and its usability. These changes are part of what Google refers to as Core Web Vitals. Be aware that Google removed the factor of safe browsing this year in its webpage experience upgrade.
Tools for Search Console. Google has updated its report on page experiences for computers just a couple of months back. Learn more about the report here.
Do not expect dramatic changes. Google stated that it was launching this rollout, and with this updated Google update, you shouldn’t anticipate drastic changes. “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes,” stated Google. We expect that to be the case for the desktop version.
What’s the reason we are concerned. Although I don’t believe that this page experience update is going to be a significant one that will see a lot of websites’ rankings dramatically alter, the ones working towards improving their user experience have mostly focused on mobile websites.
I don’t think you’ll see any significant changes in ranking from this update. In fact, if you notice a shift in rankings either today or tomorrow I strongly doubt that it’s related to this update.
