Web push notifications are a powerful tool to use when you want to reach visitors after they’ve left your website. They allow you to send targeted messages to your users that leads to more traffic, conversions and sales.
As of this writing, push notifications are consistently the top 5 traffic source on WPBeginner.com, so you should take a good look at them as your business evolves.
Web push notifications are a powerful tool that can help you connect with customers who may have left your website. You’ll see more traffic, conversions, and sales by sending targeted messages to your users with this tool.
Small businesses often underestimate push notifications. What those who haven’t realized is just how powerful these little beeps can be on an e-commerce site like WPBeginner. Push notifications are a top 5 traffic source here as well.
PushEngage
PushEngage is a push notification service that makes it easier for users to come back to your site after they leave. It allows you to engage with them with targeted push notifications before they remember what they were looking for.
With help from Jekyll, you have a super-easy to set up solution for both beginner and advanced users. It supports all devices and browsers, and the best part is that it works on both HTTP and HTTPS websites.
PushEngage can help marketers meet their goals by providing visual and data analytics, A/B testing, drip campaigns, interactive messages, automatic campaigns, and more.
These features give you the ability to create abandoned cart notifications, schedule or manually send messages, and more.
Plus, you’ll be able to track how effective your push notifications are, and calculate the transactional revenue they translate into. That’s a huge undertaking that can put a lot of pressure on your business. If a great push notification campaign ever came to an end, that would be really tough.
Smart segmentation is important when you want to send targeted messages to your users. PushEngage offers smart segmentation features that can help create effective paid and organic campaigns. Users who add products to the cart, buy something, view a specific page, and more will be sent targeted messages.
To achieve maximum results, you need to have personalized content. We offer a variety of tools that help you craft, publish, and even reach your audience.
Blogger Pro has powerful pop-ups that let you get more subscribers at the push of a button. It also has a smart resubscribe feature, which helps boost your engagement and retention rates.
To start with PushEngage
OneSignal
OneSignal allows you to create automatic push notifications, announcements, abandoned cart notifications and more. PushEngage can be used for the same things. There are a few key differences though. One is that OneSignal is much more affordable than PushEngage, since you don’t need any additional software.
If you want to hide your push prompt until you have a certain number of page views, you can do it in seconds. This means you don’t need to show the push prompt the moment someone arrives on your site.
With PushEngage and OneSignal, you can generate in-app messages, push notifications, and emails. What sets these two platforms apart is the ability to A/B test and optimize your messaging so that you’re getting the most conversions for your efforts. You can also segment your audience and target them with powerful analytics.
OneSignal has one drawback that is key to keeping in mind: it’s expensive as you need more features or automate more tasks. There are fewer automation, personalization, and customization options on OneSignal than PushEngage.
They offer email marketing solutions for app developers and mobile push notifications for app users, among other functionalities.
Get started with OneSignal
VWO Engage
Our web push notifications tool meets your needs regardless of the device you’re using. It also takes into account whether or not you’re on a mobile browser or desktop browser.
With push notifications, you’ll be able to create campaigns that automatically send out notifications. This means the campaign can start based on user actions such as clicking on a certain link or visiting a website with a specified tag or event.
With Facebook’s auto-targeting feature, you can auto-log users into your campaign while they’re browsing social media or following you on an app. They will be automatically opted out of the campaign when they take a set action, such as clicking a button or filling out a form.
When it comes to building and segmenting your list, VWO Engage offers a nice selection of features. However, they do not offer other tools like click-through analytics or personalized notifications.
To start with VWO Engage
iZooto
iZooto offers a host of innovative features like real-time push notifications, recurring notifications, and scheduled notifications.
Your audience is unique, and therefore your messages should be uniquely tailored to them. iZooto draws on our experience and knowledge of email marketing strategies to create custom push notifications that separate you from the competition.
Clockwork crushes your digital marketing strategies by offering you a host of features, including A/B testing, timezone-based notifications, capturing user attributes and interests, as well as more.
If you’re already using a different push notification tool, the iZooto customer success team can help you transfer over your subscribers.
Get started with iZooto
