App store optimization (ASO) or Play Store Optimization is the method of rising the visibility of a mobile app (such as AN iPhone, iPad, Android, BlackBerry or Windows Phone app)
Let’s Get Started:
You’ve put in a whole lot of tough work to make a remarkable app, and posted it on the app store or play store. After your app release, it’s time to get people to download it and use your app. So, I’ve prepared a listing of 38 App optimization or ASO guidelines to get app downloads for your app.
Beside these Points there are specific ON Page & OFF Page optimizations which need to be done in order to get downloads and good rankings on keywords, which are very very important!
1. App Name & Keywords
2. App Name Format
3. App Name Length
4. App Subtitle
5. App Description & Keywords
6. App Description – The First Few Sentences
7. App Description – The Expanded Description
8. App Description Length
9. App Promotional Text
10. App Icon
11. App Store Keywords – Getting Keyword Ideas
12. App Store Keywords – Selecting Your Keywords
13. App Store Keyword Optimization
14. In-App Purchases
15. App Screenshots
16. App Preview Video
17. App Store Ratings – The Impact
18. App Store Ratings – Getting Five-Star Ratings
19. App Store Ratings – Reply To Reviews
20. App Store Ratings – One-Star Reviews
21. App Localization Strategy
22. App Localization – Best Countries For Your App
