Here are 20 of the best marketing tips for Black Friday. If you are looking for some smart marketing tips, then this blog post is for you!
If you want to know what’s working to drive conversions or if you want to gain a competitive advantage, read on.
What Is Black Friday Marketing?
Black Friday is a marketing term used to describe the busiest shopping day of the year. The day after Thanksgiving, traditionally, is the start of the holiday season. Stores offer promotional sales to kick off the holiday season throughout it.
Black Friday and Cyber Monday have been around for so long, it’s easy to see why retailers enjoy these sales. You’ll most likely find promotions on both days at physical stores and online, so be sure to plan ahead and find the best deal for you!
How Do Black Friday Deals Benefit Small Businesses?
The Black Friday sales are one of the best ways for small businesses to generate traffic and revenue during the holiday season. Here are five benefits a Black Friday sale can have on your business:
Your Black Friday Deal can help keep an online retailer competitive and make it easier to attract new customers. They’ll also have a way to make up some holiday sales from a previous month.
Clear out inventory for Black Friday. This year, Black Friday is taking place on November 20th. Just be sure to read our blog post to see what every retailer is offering and how you can take advantage of the deals.
Drives high-quality word-of-mouth marketing. Posting Black Friday deals on social media is an easy way to generate positive word-of-mouth marketing, which will help you achieve repeat business and loyal customers.
A Black Friday deal can help you build brand awareness dramatically. You’ll reach more people, which provides potential for you to increase sales and awareness of your company and products.
Stores are typically busier during the holidays, and with Black Friday deals, you can reach more customers.
If you’re thinking of doing Black Friday marketing this year, here are some of our favorite ideas.
Here are some of the best Black Friday ideas to help you implement your Black Friday marketing strategy for the greatest chance of success.
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1. Offer a Free Gift with Purchase
Using Black Friday offers can be a great way to attract new customers. These offers can entice buy from your store by offering them one thing for free.
We recommend choosing a gift that is related to your product. That way, your customer will find it useful.
2. Engage with Social Media Posts
Social media should be a part of every Black Friday marketing strategy, because it allows you to connect with customers in fun and engaging ways.
Promoting your sales with social media is a great idea to help spread the word and increase business. You can create dedicated promotional posts for specific products on social channels, or have an “Everyone’s looking forward to Black Friday” post like we provide as a product promotion.
3. Hold a Flash Sale
Black Friday is the time of the year where you can generate a lot of buzz and traffic by running different promotions such as flash sales. Customers love being offered something at a steep discount right before or after Black Friday.
Promote your flash sale so that you can maximize your return on investment and get customers excited about it.
4. Run a Contest or Giveaway
Promoting your Black Friday deals through contests and giveaways is a great idea. Manage social media contests or create a webpage contest to achieve the desired results.
Make sure you promote your contest or giveaway in advance so your customers have time to enter.
5. Early Black Friday Sale
Black Friday has always been the day when retailers compete for your business. It’s a great way to get ahead of the competition and introduce new products in a competitive marketplace.
However, you’ll have an opportunity to start your sale early. It’s also possible to promote your sale ahead of time in order to give your customers an opportunity to shop it before the crowds arrive.
6. Have a Landing Page
A landing page is a great way for retailers to promote themselves during the Black Friday season. It allows you to showcase your deals, increase your traffic, and stimulate impulse sales all-year long.
You should have a landing page that includes all the details of your sale, including the start and end date, discounts, and any other special offers.
7. Black Friday Hashtags
Social media can be a great way to promote your Black Friday sales. Be sure to use relevant hashtags when promoting your sale and in the event that you “oversell,” hashtags will also let people know there are still unclaimed items left.
You can create a branded hashtag for your sale to build brand awareness and get your customers involved. This is a great way to include them in the experience.
8. Black Friday Weekend Discounts
While Black Friday shopping is a big deal, many shoppers wait until the weekend to do their shopping. By extending sales and discounts to incorporate the entire weekend, you’ll see an increase in your company’s sales.
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9. Offer free shipping
Giving free shipping on Black Friday sales is a great incentive for customers to shop with you. Not only does this save your customers money, it also makes it easy for them to shop with you by removing any barriers that might get in the way.
10. Exclusive Deals for Email Subscribers
It’s easy to reach customers with an email marketing campaign. Just send one or two emails to introduce your Black Friday deals, and you’ll drive more traffic to the website.
Did your customer base love the email sale you went on? Remember to send an email blast out with all of the details. You can also offer exclusive deals for those who signed up for your emails. This is a fantastic way to keep your customers happy and loyal to your brand.
Black Friday is a Good Time to Start Small, Competitive Businesses
Black Friday marketing campaigns can be an amazing way to promote your small business. Here are more ideas that might help you:
11. Work With an Influencer
If you want to generate buzz for your Black Friday sale, give your influencers early access. You can work with an influencer on social media or by giving them access to your website for a blog post about the sale.
12. Offer Early Bird Discounts
Early bird discounts are a great way to ensure your bidders are excited about your Black Friday deals. You can promote them on social media or on your website in order to reach more potential customers.
Always let your customers know when discounts are available for them.
13. Black Friday Sale on your Website
If you have an eCommerce website, you should try to promote your Black Friday deals in advance. If you do so, you can create a landing page to entice visitors with the discounts they’ll be able to take advantage of or offer discounts on the products themselves.
You can keep your customers updated on promotions via email marketing, or using a tool like Buffer to share news instantly on social media.
14. Offer Doorbuster Deals
The best way to get a lot of customers at once is to offer a doorbuster deal. Many consumers flock to that great deal, and it can provide a tremendous surge in sales.
Do your customers know when your doorbuster deals are every week? Be sure to promote them both in-store and online so that everyone can get an early head start.
15. Discount for Loyal Customers
It’s a great idea to offer discounts to your most loyal customers. Offering a loyalty discount for Black Friday can be done through email marketing, social media, or on your website.
Offering incentives for sharing information about your Black Friday sale is a great way to get the word out in order to increase sales. You could offer prizes for instance, or you could run a social media contest. You can incentivize people no matter how they share about your sale.
17. Black Friday Scavenger Hunt
The idea of a scavenger hunt is simple- you hide a discount and let your customers find it. You can also let them know where they can find the deal on your website or physical store, all while increasing traffic to your site and increasing sales.
18. Offer a Discount for Referrals
If you want to increase your traffic and sales, offering discounts for referrals is a great strategy. Customers who are recommended by friends will get a discount on their purchase. This strategy is highly cost-effective and leads to an increase in awareness of your brand.
19. Team Up With Other Local Businesses
Studies have shown that promoting your Black Fridays sales by partnering with other businesses is the best way to increase sales. Low-cost or free means, the more customers you’ll get in the door. A great way to promote your business and get new clients while supporting your local community.
20. Collaborate With Other Brands
Promote your hot sales and discounts with this clever collaboration strategy. You can team up with a complementary brand to offer a promotion or hold a contest. These promotions will not only increase traffic to your site, but they’ll also help you reach new customers.