1. The user audience of the product does not use social networks
This is one of the most serious misconceptions, especially if the product is designed for a more mature age of consumers. Facebook currently has about 1 billion active users, Twitter – 170 million, Google+ – 100 million. Believe me, users of a more mature age today are only mastering the vastness of the Internet, therefore they treat all kinds of information on the network more emotionally.
2. Promote the product in all social networks and services at once
Social networks and services of different directions appear almost every day. This does not mean that you need to create an account, group or community on every new resource. A more reasonable approach would be to concentrate efforts on one social network to produce concrete results.
3. You need to respond instantly because the client will leave.
Undoubtedly, quick responses are highly appreciated, and your users will certainly be delighted with your promptness. However, this does not mean at all that they abandon all their affairs and rush to purchase your product. No one can demand an instant response from you, as people understand that you are working. Believe me, no one will be offended by you if you answer in a timely manner, and not instantly. The exception is accounts that are created specifically for online user support (for example, by the type of chat).
4. SMM is not sales, but only informational support, which is available only to advanced brands
Is it possible to find buyers using SMM technology? For those who still have not found an answer to this question, we present the data of Western statistics. Companies using Twitter have on average 2 times more people interested in their products or services than those who do not have an active account on this microblogging service. 52% of companies that use Facebook to promote their products and services found their customers on this social network.
5. Age of an SMM specialist matters
For successful product promotion, is it better to hire a young specialist who is not familiar with old, largely non-working templates? Or should you trust an experienced specialist? In fact, a good specialist can be at any age. In things like promoting a product on the Internet, talent is key. Naturally, talent should be harmoniously combined with an analytical mindset and understand the psychology of the masses.
6. The effectiveness of social media is unrealistic to measure
In this question, the precise measurement of the concept of effectiveness is key. For example, you can calculate the traffic that social networks and services bring to the site, as well as the number of online orders. Based on this data, it is very easy to calculate the benefits. Moreover, in the social network Facebook, you can create a special application and conduct sales through it.
7. Social media is a free way to promote a product.
You can create a page, group or other community on social networks absolutely free of charge. However, if you want to get a meaningful result, you will have to invest both time and money in your social account. These are the costs of advertising, salaries of specialists and account activists, etc.