There are many SEO Misconceptions on the Internet. Often, many of them are very far from the truth and simply have never been questioned, while others have real reasons.
In our article, we will try to sort out the most popular Misconceptions about organic website optimization. Let’s find out where the Misconception is and where the real facts are.
SEO Misconception # 1
It is imperative to register your address in all search engines.
This information once had a foundation (5-6 years ago), but now it is outdated and this item has become optional.
SEO Misconception # 2
Buying a link mass (buying links to your site from other sites) leads to the fact that your site will disappear from the search results.
This is partly the case. No search engine can determine whether a link was purchased or not. Search engines may suspect you of buying links if your site is linked to sites that are far from your topic. And the more such “incomprehensible” links to your site from other sources – the worse. It’s impossible to say exactly how search engines implement the tracking mechanism, so it’s best not to overuse link buying.
SEO Misconception # 3
It is imperative to register the site in Google Sitemap for a better ranking in search.
It is a fact. And nevertheless, if the site was created initially correctly (convenient and structured for crawling by search robots), you do not need this tool. It certainly won’t hurt. However, increasing the position of the site in the search results does not guarantee this.
SEO Misconception # 4
It is necessary to regularly update the site content for better ranking in search engines.
Constantly updating the site will not give you a high ranking. Updating content and design is certainly necessary, but not primarily for search engines. Very often we see sites in the top that have not been updated for several years!
SEO Misconception # 5
Using heading tags (h1 and h2) will provide a higher ranking for the site.
This Misconception is one of the most widespread. This is not stated anywhere and you can find sites in the top search positions that do not use titles at all. Anyway, heading tags will not be redundant, so we recommend using them.
SEO Misconception # 6
YAN and contextual can harm the site’s rating (or, on the contrary, raise it).
The site’s rating does not depend in any way on the presence or absence of contextual and other advertising. In other words, organic site delivery has nothing to do with advertising.
SEO Misconception # 7
The site must contain a Meta tag (keywords) with keywords.
This used to work. Now, this Meta tag is outdated and is simply ignored by all search engines.
We believe that you shouldn’t jump to conclusions and spread SEO misconceptions just because you think they are true. It is better to check your beliefs on different sites several times and only then decide whether your statement is true or not.