Google SEP Policy 2019 Update | Google AdSense | Google AdMob | Google AdManager
In September 2019, Google is launching changes to some of their content policies across their publisher products (AdSense, AdMob, and Ad Manager).
Here’s what you can expect:
- If you have any of these types of content which include: Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides.
- Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include: Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
- Alignment across Google publisher products, bringing simplicity, consistency, and ease of understanding, regardless of the product(s) you choose to use.
What it means for you as an AdSense publisher:
Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, Google will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, non-restricted content.
Content that falls under the Google Publisher Policies is not allowed to be monetized and you should not place ads against that content. As with our current policies today, attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.
Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.
What you need to do:
Nothing at this time. The Help Center and Policy Center will be updated in September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.